Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Introduces Multi-Party Approval for Enhanced Google Ads Security
Google Ads now features Multi-party approval (MPA), requiring a second administrator to verify high-risk account changes. This adds a significant layer of protection against account hijacking by demanding approval from multiple admins for sensitive actions. The system notifies all eligible administrators within the platform, with a 20-day window to approve or reject requests before they expire. This feature helps maintain account security by preventing unauthorized modifications.
Optimixed’s Overview: Strengthening Google Ads Security with Multi-Party Approval
Understanding Multi-Party Approval in Google Ads
Google Ads has introduced a new security feature called Multi-party approval (MPA) aimed at safeguarding accounts from unauthorized access and changes. This feature targets high-risk actions such as adding or removing users and changing user roles, which previously could be exploited by hijackers.
How Multi-Party Approval Works
- When a high-risk change is made, the system sends a request to another account administrator for approval.
- All eligible administrators receive an in-product notification; however, email alerts are not sent.
- Administrators have a 20-day period to approve or reject the request, after which the request automatically expires and is blocked.
- If the change is still required after expiration, the process must be restarted to generate a new approval request.
Benefits of Multi-Party Approval
This feature significantly enhances account security by:
- Requiring at least two administrators to approve sensitive changes, which reduces the risk of account hijacking.
- Creating an additional verification step that protects against unauthorized modifications.
- Providing a clear audit trail and control over user management actions within Google Ads accounts.
Overall, Multi-party approval is a crucial step forward in securing Google Ads accounts, especially amid rising concerns about account hijacking and unauthorized activity.
