Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Ads Developer Token Access Application Delays
Google Ads API developer token access applications are experiencing significant approval delays due to a surge in demand. The Google Ads team is actively increasing reviewer capacity and fast-tracking some applications to address the backlog. Developers awaiting approval should be aware that Google is working to resolve the issue promptly. Guidance on upgrading access is available through Google’s official communications.
Optimixed’s Overview: Navigating the Surge in Google Ads Developer Token Application Reviews
Increased Demand Impacting Google Ads API Access Approvals
Google has recently experienced a notable increase in the number of developer token access applications for the Google Ads API. This surge has caused a backlog and extended review times for approval requests.
Google’s Response to Application Backlog
- Additional Reviewers Added: To accelerate processing, Google has expanded its team responsible for reviewing applications.
- Fast-Tracking Applications: Some token access requests are being prioritized to reduce wait times for developers.
- Ongoing Communication: Google acknowledges the issue publicly and provides updates and advice on upgrading access through official blog posts.
What Developers Should Know
If you have submitted a developer token access application and are waiting for approval, you are not alone. The increased volume means delays are expected, but Google is actively working to clear the backlog. Developers should monitor official Google channels for the latest updates and consider the recommended guidance on whether to upgrade their API access at this time.
