Google Ads Launches New AI Mode Shopping Ad & Veo 3 Is In Asset Studio

02/12/26
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google’s Launch of AI Mode Shopping Ads and Veo 3 Support in Google Ads

Google introduces a new AI Mode ad format to enhance retail shopping ads by spotlighting retailers with clearly marked sponsored content. The update also includes Veo 3 support in Google Ads Asset Studio, enabling advertisers to create high-quality, AI-generated creative assets quickly. Additionally, Google is expanding UCP-powered checkout in AI Mode, allowing users to purchase from platforms like Etsy and Wayfair directly within search and the Gemini app.

Optimixed’s Overview: Enhancing Retail and Commerce Through Google’s AI-Powered Ad Innovations

New AI-Driven Shopping Ad Format

Google is testing an innovative AI Mode shopping ad format designed to help shoppers discover convenient buying options by showcasing retailers prominently with clear sponsorship labels. This format aims to improve user experience during key decision-making moments and is planned to expand beyond retail into categories like travel.

Veo 3 Integration in Google Ads Asset Studio

The addition of Veo 3 support within Google Ads Asset Studio empowers advertisers to generate studio-quality creative assets rapidly. This advancement leverages generative AI, which has seen a tripling in asset creation in 2025 alone, making AI a vital creative partner for businesses.

Expansion of UCP-Powered Checkout

Google is rolling out Unified Commerce Platform (UCP) powered checkout capabilities, currently live for US shoppers purchasing from Etsy and Wayfair directly within AI Mode search results and the Gemini app. Partnerships with Shopify, Target, and Walmart are expected soon, marking a significant step forward in seamless ecommerce integration.