Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Microsoft Tests Underlined Product Names and Prices in Bing Shopping Ads
Microsoft is experimenting with underlining product names and prices in the Bing shopping ads carousel. This visual change aims to draw more attention to ads, potentially increasing click-through rates. The test was spotted and confirmed by multiple users, indicating early rollout in select browsers. The impact on user engagement remains to be evaluated.
Optimixed’s Overview: Enhancing Bing Shopping Ads with Underlined Product Details
Microsoft’s Visual Experiment on Bing Shopping Ads
Microsoft is currently testing a subtle yet potentially impactful design tweak within the Bing Shopping Ads carousel. The new approach involves underlining both the product names and their prices displayed at the top of the search results page.
Purpose and Potential Benefits
- Increased Visibility: Underlining key product details could make ads stand out more prominently against the rest of the search results.
- Higher Click-Through Rates: By catching users’ eyes more effectively, these ads might generate more clicks and drive better ad performance.
- User Interface Impact: While the change is minimal, it represents Microsoft’s ongoing effort to optimize user interaction with shopping ads.
Current Status and User Feedback
This feature is currently in the testing phase, confirmed through user reports and direct replication on certain browsers. Microsoft has not yet announced any plans for a full rollout or shared data on the effectiveness of this design change.
