Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Ads Introduces New Certification Requirements for Cryptocurrency and Speculative Financial Products
Google Ads is implementing **new certification requirements** for advertisers dealing with **cryptocurrency** and **complex speculative financial products**. This update will roll out **gradually**, affecting some advertisers over time. Advertisers can apply for these certifications through the **Google Ads Help Center** or directly within their account settings. Existing certifications and pending applications remain **unaffected** during this rollout.
Optimixed’s Overview: Enhanced Compliance Measures for Cryptocurrency Advertisers on Google Ads
Key Updates to Google Ads Certification Process
Google is strengthening its **advertiser certification process** to better regulate advertisements related to cryptocurrency and other high-risk financial instruments. This change targets various certification categories, including:
- Cryptocurrency exchanges and software wallets
- Cryptocurrency hardware wallets
- Cryptocurrency coin trusts
- Complex speculative financial products
Implementation and Impact
The certification update will be introduced incrementally, meaning not all advertisers will experience immediate changes. This approach allows Google to manage the transition smoothly and ensure compliance with evolving advertising policies.
How Advertisers Can Respond
Affected advertisers have the flexibility to:
- Apply for certifications via the Google Ads Help Center
- Manage certification applications directly within their Google Ads account under the new Policy > Account section
Importantly, any existing certifications or pending applications will remain valid and unaffected during this phased rollout.
