Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Search Console’s Upcoming Features: Branded Queries and Social Channels
Google Search Console is currently testing new features for enhanced user insights. The branded queries filter will help differentiate between branded and non-branded search traffic. Additionally, the social channels integration will allow users to monitor social media performance within Search Console. These features are being rolled out gradually to ensure reliability and gather user feedback.
Optimixed’s Overview: Enhancing Search Console with Branded Queries and Social Channel Insights
Ongoing Development and Testing
Google recently introduced an AI-powered configuration tool within Google Search Console, sparking anticipation for further feature updates. Two significant additions—branded queries filtering and social channels performance tracking—are still undergoing testing. John Mueller of Google confirmed these features require more refinement before wider release.
Key Features in Progress
- Branded Queries Filter: Automatically distinguishes between branded and non-branded search queries to offer clearer insights into traffic sources.
- Social Channels Performance: Enables users to review search performance metrics tied to social media channels directly within Search Console.
Release Strategy and User Benefits
Google is adopting a phased rollout approach, introducing features slowly to collect user feedback and improve data accuracy. This strategy ensures that when these tools become widely available, they function seamlessly and provide valuable analytics for website owners aiming to optimize their search and social media strategies.
