Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Local Reviews Disappearing: What Businesses Need to Know
There has been a significant increase in complaints about Google local reviews disappearing or being removed recently. This issue appears linked to Google Business Profile policy updates targeting review authenticity and manipulation. Many businesses report losing numerous genuine reviews, impacting their online reputation and ratings. The new policies emphasize preventing incentivized or selectively solicited reviews to maintain review integrity.
Optimixed’s Overview: Navigating the Recent Surge in Google Local Review Removals
Background on the Issue
Businesses across various industries have observed an unusual number of local Google reviews being deleted or hidden since early 2026. Complaints have flooded forums and social media, indicating that this is not an isolated problem but a widespread concern. Some companies have lost dozens of reviews, including legitimate 5-star feedback, which has negatively affected their overall ratings and reputation.
Possible Causes
- Google Business Profile Policy Update: Recent updates to Google’s policies explicitly warn against manipulative review practices, such as offering incentives or selectively soliciting positive reviews.
- Automated Spam Detection: Reviews suspected of being non-organic or violating guidelines are being flagged and removed.
- Review Gating Concerns: While not explicitly mentioned, the policy discourages “selective solicitation” of reviews, which impacts how businesses request customer feedback.
Impact on Businesses
The removal of genuine reviews has real consequences:
- Reputation Damage: Loss of positive reviews leads to lower overall ratings.
- Trust Issues: Potential customers may question the credibility of businesses with fewer or fluctuating reviews.
- Operational Challenges: New or small businesses that rely heavily on each review feel disproportionate harm.
Recommendations for Businesses
- Review Solicitation Practices: Ensure review requests comply with Google’s guidelines by avoiding incentives and not pressuring customers.
- Monitor Reviews Regularly: Keep track of reviews and flag any suspicious activity promptly.
- Engage Authentically: Encourage honest feedback without influencing the content or rating.
- Stay Updated: Follow Google Business Profile policy changes to adapt strategies accordingly.
