Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Tests New Sponsored Places Ad Unit
Google is reportedly experimenting with a new ad format called Sponsored Places. This potential ad unit appears distinct from traditional Sponsored results or local pack ads. The discovery was shared via a screenshot posted on social media, sparking discussion about its novelty. Users are curious whether this is a permanent feature or a limited test.
Optimixed’s Overview: Google’s Emerging Sponsored Places Ads and What It Means for Search Marketing
Introduction to Sponsored Places
Recent observations indicate that Google may be trialing a fresh ad unit named Sponsored Places. Unlike the conventional “Sponsored results” or sponsored listings within local packs, this new format seems to present ads differently in search results.
Key Details and Community Response
- The ad unit was first spotted by a user named Alex Sparks, who shared a screenshot on the social platform X.
- Forum users and marketers have initiated discussions debating the ad format’s originality and potential impact.
- Currently, it remains unclear if Sponsored Places will become a permanent feature or remain a limited test.
Implications for Advertisers and Search Users
If Sponsored Places becomes widely adopted, it could alter how local businesses and advertisers appear in search results, possibly offering new visibility opportunities. For search users, it may change the way sponsored content is presented and distinguished from organic results.
