Organic SEO & Search News

WhatsApp adds catch-up function to group chats – The platform’s Group Message History will give admins the option of forwarding up to 100 previously submitted messages to new members.

Brands see biggest growth on TikTok but organic reach is slowing on Instagram – The 2026 Social Media Benchmarks report from Emplifi also showed flat to negative follower growth on X, as well as the latest metrics for LinkedIn and Facebook.

Threads now offers simplified sharing to Instagram – A new share button allows users to add public content automatically to Instagram Stories, potentially increasing views per post.

Paid Search & Platform Innovations

X appeals $140M penalty from the EU Commission – In a post from the platform’s Global Government Affairs team, X questioned the original investigation and called the challenge a “landmark case.”

X nears completion of search code rewrite – The platform’s head of product, Nikita Bier, also said X was improving bot detection in order to mitigate the effect of artificial intelligence bots.

Introducing Custom Shortcode – Hello everyone! I thought it would be much easier to make it into draft here in preview mode so that all of you can see it in action as well.

General Digital Marketing

Google Search Ranking Volatility Beginning To Cool – Some are wondering when the Google Search ranking volatility will begin to cool down a bit. While many of the tools continue to show heated volatility over the past weeks, some are starting to show signs of cooling.