Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Microsoft Advertising Tests Wider Bing Shopping Ads Carousel Design
Microsoft Advertising is experimenting with a wider design for the Bing shopping ads carousel to enhance screen utilization. The new layout extends further from left to right compared to the existing version. This change aims to improve the user experience by showcasing more products at once. The testing phase is actively observed in online forums and social media platforms.
Optimixed’s Overview: Enhanced Visual Real Estate in Bing Shopping Ads Carousel
Introduction to the Design Experiment
Microsoft Advertising is currently testing a redesigned Bing shopping ads carousel that occupies more horizontal space on the screen. This initiative reflects an effort to optimize ad visibility and engagement by leveraging available screen real estate more effectively.
Key Changes in Design
- Wider Layout: The carousel now extends further from left to right, filling the screen more comprehensively than before.
- Increased Product Display: This adjustment potentially allows more products to be visible simultaneously, enhancing browsing convenience.
- Visual Impact: The broader format may draw greater attention to shopping ads, possibly improving click-through rates.
Community and Industry Insight
Observers like Sachin Patel have shared screenshots of the new design on social media, sparking discussions about user preference and effectiveness. While opinions on which design is superior vary, Microsoft’s testing reflects a data-driven approach to refining ad presentation on Bing.
