Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Microsoft Advertising Tests Multi-Image Carousel Feature for Bing Shopping Ads
Microsoft Advertising is experimenting with a new shopping ads carousel that displays multiple images within a single card, creating a carousel within a carousel effect. This feature was recently spotted and shared on social media, though it is not yet widely available. Similar multi-image carousel tests have been conducted by other platforms like Google, indicating a trend toward richer ad formats for shopping ads.
Optimixed’s Overview: Enhancing Bing Shopping Ads with Multi-Image Carousel Technology
Introduction to the New Microsoft Advertising Feature
Microsoft Advertising is currently testing an innovative update to its shopping ads format on Bing. The new multi-image carousel allows advertisers to showcase multiple product images within a single carousel card, effectively embedding a smaller carousel inside the main carousel.
Details and Industry Context
- Visual Discovery: This feature enhances user engagement by letting shoppers browse several product images without leaving the ad.
- Social Media Spotlight: The update was first noticed through a video shared on LinkedIn, highlighting early adopter interest and community discussion.
- Competitive Landscape: Google has reportedly tested similar multi-image carousel ads, signaling a broader industry move toward dynamic and interactive ad formats in shopping environments.
- Availability: While promising, the feature is still in the testing phase and not broadly accessible to advertisers or consumers yet.
Potential Impact for Advertisers
By incorporating multiple images into a single card, advertisers can present more product details and variations, potentially increasing click-through rates and conversion opportunities. This innovation aligns with the growing demand for richer visual content in digital advertising and could influence future ad design strategies on Bing and beyond.
