Google Ads Support Form Requires You To Authorize Google Reps To Make Changes

02/24/26
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Ads Support Form Now Includes Authorization for Direct Account Changes

The Google Ads support contact form now requires users to authorize a Google Ads specialist to make direct changes to their accounts for troubleshooting purposes. This update introduces a disclaimer and checkbox that must be accepted before submitting support requests. Users are warned that all changes are made at their own risk and Google does not guarantee any specific outcomes. Monitoring account performance closely after any changes is strongly advised.

Optimixed’s Overview: New Google Ads Support Authorization Raises Important Considerations for Advertisers

Key Update in Google Ads Support Process

Google has updated its Google Ads support contact form to include a mandatory checkbox and disclaimer that authorizes a Google Ads specialist to directly modify your ad account. This change is aimed at allowing specialists to reproduce and troubleshoot issues more efficiently by making live adjustments to your campaigns.

What This Means for Advertisers

  • Authorization Required: You must explicitly give permission via a checkbox before submitting any support requests to Google Ads.
  • Risk Acknowledgment: You acknowledge that changes made by Google are at your own risk and Google does not promise any specific results from these modifications.
  • Responsibility: Advertisers remain responsible for monitoring their accounts to understand impacts and make necessary adjustments.

Considerations Before Granting Access

This update raises important questions about account security and control. While allowing Google to make changes might speed up issue resolution, it also means relinquishing some direct control over your campaigns. Advertisers should weigh the benefits against potential risks such as unexpected changes to campaign settings or budget impacts.

In summary, if you choose to use this new support feature, remain vigilant by reviewing your campaign performance regularly and be prepared to intervene if changes do not align with your advertising goals.