Skip to content

Today’s SEO & Digital Marketing News

Where SEO Pros Start Their Day

Menu
  • SEO News
  • AI & LLM
  • Technical SEO
  • JOBS & INDUSTRY
Menu

LinkedIn ID verification partner Persona under fire for security concerns

02/24/26
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of LinkedIn ID Verification Partner Persona Faces Data Privacy Concerns

Persona, LinkedIn’s third-party ID verification provider, has been criticized for sharing users’ personal data with multiple third-party partners. The platform collects extensive personal information, including biometric and government data, to confirm identity. Persona’s CEO denies misuse, stating data is deleted promptly and only used for verification. However, concerns have led partners like Discord to halt their use of Persona’s services.

Optimixed’s Overview: Privacy and Data Sharing Issues Surround LinkedIn’s ID Verification Process

Key Findings on Persona’s Data Handling Practices

Recent scrutiny of Persona’s identity verification system reveals a wide-reaching data collection and sharing process. Users attempting to verify their LinkedIn accounts through Persona provide sensitive information such as:

  • Full name and facial geometry
  • Passport NFC chip data and national ID numbers
  • Email, phone number, IP address, and geolocation

Persona cross-references these details against numerous external sources, including government databases, credit agencies, utility companies, and postal services, effectively performing an extensive background check.

Data Sharing and Industry Reactions

The controversy centers on Persona’s reported sharing of personal data with 17 “subprocessors,” raising fears about uncontrolled third-party access to sensitive user information. While Persona’s CEO Rick Song insists that:

  • Data is only used for identity confirmation
  • Biometric data is deleted immediately after processing
  • Other personal data is removed within 30 days
  • Customers control which subprocessors have access

these reassurances have not fully quelled industry concerns. Notably, Discord has discontinued its pilot with Persona, and other partners are demanding transparency regarding data sharing practices.

Implications for LinkedIn Users and Data Security

With over 100 million LinkedIn users having verified their profiles through various partners, the potential exposure of sensitive personal data via Persona’s system poses significant privacy risks. The ongoing investigation and partner responses highlight the need for rigorous data protection standards in social media ID verification processes.

Filter Posts






Latest Headlines & Articles
  • Listen: Not all AI agents are created equal
  • Senior SEO Analyst
  • Digital Marketing & Creative Specialist (Technical SEO/Content)
  • Senior SEO Analyst
  • Meta is on track to overtake Google in global ad revenue for the first time
  • EU officials explore plans for teen social media bans
  • Meta announces date for 2026 Conversations event
  • Reddit launches new public beta integration with HubSpot
  • Google Ads advertisers report wave of unexplained ad disapprovals
  • YouTube expands C-SPAN partnership

April 2026
M T W T F S S
 12345
6789101112
13141516171819
20212223242526
27282930  
« Mar    

ABOUT OPTIMIXED

Optimixed is built for SEO professionals, digital marketers, and anyone who wants to stay ahead of search trends. It automatically pulls in the latest SEO news, updates, and headlines from dozens of trusted industry sources. Every article features a clean summary and a precise TL;DR—powered by AI and large language models—so you can stay informed without wasting time.
Originally created by Eric Mandell to help a small team stay current on search marketing developments, Optimixed is now open to everyone who needs reliable, up-to-date SEO insights in one place.

©2026 Today’s SEO & Digital Marketing News | Design: Newspaperly WordPress Theme