Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google’s “See More” Button in AI Mode Shopping Results
Google has introduced a “See more” button in some AI Mode search results, primarily for shopping queries. This feature helps users load additional products from the Google Shopping Graph. Observers note it may prioritize ads by hiding organic results behind this button, enhancing ad visibility. The update aligns with Google’s recent AI Mode visual enhancements announced in October.
Optimixed’s Overview: Understanding Google’s “See More” Button Impact on AI Shopping Results
The Emergence of the “See More” Button in AI Mode
Over the past month, Google has rolled out a new “See more” button within some AI Mode search results, especially noticeable on desktop and mobile devices during shopping-related queries. This button allows users to load additional product listings from the Google Shopping Graph, enhancing the shopping experience by expanding visible options.
Potential Impact on Organic and Paid Results
- Ad Visibility Boost: Industry experts have observed that this design might prioritize ads by placing them prominently while pushing organic results behind the “See more” button.
- Organic Results Concealment: Organic listings may be partially hidden, requiring users to actively click to view more, possibly reducing their immediate visibility.
- Ad Placement Consistency: Despite these changes, ads remain positioned at the bottom of the AI-generated results for now.
Relation to Google’s AI Visual Updates
This feature appears to be part of Google’s broader initiative to enhance AI Mode’s visual presentation, following updates announced in October. The inclusion of interactive elements like “See more” reflects Google’s ongoing effort to refine user engagement and shopping discovery within AI-powered search results.
