Google rolls out updates to image and video tool Flow AI

02/25/26
Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article

TL;DR Summary of Google’s Enhanced AI-Powered Flow Platform for Image and Video Creation

Google’s Flow platform has received significant updates, including a redesigned user interface to simplify visual generation and asset management. New natural editing tools like a lasso selector and conversational prompts enhance precision and creativity. The platform now supports generating high-resolution images and videos from photos using text commands, integrating multiple creation tools into one seamless workspace.

Optimixed’s Overview: Streamlined AI Visual Content Creation with Google Flow’s Latest Updates

Enhanced User Interface and Asset Management

Google has revamped the Flow app’s UI to provide more intuitive and simplified controls, making it easier for users to generate complex visuals and manage creative assets efficiently. This update aims to reduce friction in the creative process and enable smoother workflows.

Innovative Editing Tools and Cross-Modal Capabilities

  • Lasso Tool: Allows precise selection of image areas for targeted editing.
  • Conversational Prompts: Users can instruct Flow with natural language commands to modify images or videos.
  • High-Resolution Image Integration: Generated images can now be included within video projects seamlessly.
  • Video Generation from Photos: Text commands enable the creation of videos directly from static images.

Unified Workspace for Visual Generation and Animation

Google is consolidating its best AI visual creation technologies, such as Whisk and ImageFX, into Flow’s unified workspace. This integration facilitates a streamlined creative process, allowing users to generate, edit, and animate content without switching between multiple apps.

Implications for Marketers and Creators

With these enhancements, Flow presents a powerful tool for marketers and visual creators seeking to leverage Google’s cutting-edge AI to produce high-quality, engaging content quickly and efficiently. The ability to manage diverse media types within a single app can improve productivity and creative output.