Google Ads API Version 23.1 Now Out

02/26/26
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Ads API Version 23.1 Update: Key Enhancements & Features

The Google Ads API v23.1 introduces important updates across account management, campaigns, and reporting. It adds new fields like EU political ad declarations and supports text guidelines for AI-generated assets. Enhanced error codes and metrics improve conversion tracking and campaign insights. Users must upgrade client libraries to access these features.

Optimixed’s Overview: Google Ads API v23.1 Brings Enhanced Controls and Reporting for Advertisers

Introduction to the Latest API Update

Google has rolled out a minor but significant update to its Ads API, version 23.1, building on previous releases to enhance advertiser capabilities and compliance. This update integrates new features in account management, campaign configuration, conversion tracking, and reporting metrics, alongside expanded support for EU political advertising regulations.

Key Features and Enhancements

  • Account Management: New domain restrictions for advertising partners and a field to identify EU political ads at the account level improve compliance and targeting control.
  • Campaigns: Introduction of text guidelines for AI-generated assets, plus additional status reasons and political advertising declaration flags to refine campaign management.
  • Conversions: Added support for tracking YouTube follow-on views, enhancing cross-platform conversion attribution.
  • Incentives: New error codes to manage incentive redemption limits and account eligibility.
  • Planning and Reporting: Date breakdowns for benchmarks, new targetable surfaces for Demand Gen campaigns, richer trend insights, and expanded unique user frequency metrics provide deeper analytical insights.
  • YouTube Video Uploads: New service support for video uploads and management via REST and Python client libraries, facilitating streamlined video ad workflows.

Upgrade Requirements and API Version History

To utilize these new features, developers must upgrade their client libraries and code. The update continues Google’s phased API versioning with minor versions addressing EU political ad support. The legacy AdWords API was sunsetted, emphasizing the importance of migrating to the Google Ads API.