Google Circle to Search Now Looks At Multiple Parts Of Images

02/26/26
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Enhances Circle to Search with Multi-Object Recognition Powered by Gemini 3

Google’s updated Circle to Search now analyzes the entire image to provide multi-object search results. Powered by Gemini 3’s advanced reasoning and planning, it identifies and searches multiple items simultaneously, enhancing visual search capabilities. This update offers better discovery opportunities for merchants and improves shopping experiences by recognizing complete outfits or grouped objects.

Optimixed’s Overview: How Google’s Gemini 3 Transforms Visual Search with Simultaneous Multi-Object Recognition

Revolutionizing Image Search with Contextual Understanding

Google’s latest update to Circle to Search represents a significant leap in visual search technology by leveraging Gemini 3’s agentic planning and tool capabilities. Instead of focusing on a single circled object, the system now considers the full image context, allowing users to search for multiple items within one picture at the same time.

Key Features and Benefits

  • Multi-object identification: Automatically detects important parts of an image and crops them for simultaneous searches.
  • Enhanced visual query fan-out technique: Runs multiple searches in parallel on image components, consolidating results for a comprehensive response.
  • Improved shopping experience: Enables users to find entire outfits or grouped items, not just individual products, making it easier to explore complementary fashion pieces.
  • Broad applicability: Supports discovery opportunities for merchants and businesses by increasing the visibility of multiple products in a single search.

Technical Insights

Behind the scenes, Gemini 3 employs multi-step reasoning to break down complex visual queries. This approach allows it to cross-reference findings from separate searches and compile a unified set of results, which include images sourced from across the web. The update is currently rolling out on devices like the Pixel 10 and Samsung Galaxy S26, enhancing user experience with cutting-edge AI-powered visual search capabilities.