Google Ads Text Guidelines Rolling Out Globally In AI Max

02/27/26
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Google Ads Launches Global Text Guidelines in AI Max for Enhanced Brand Safety

Google Ads is now rolling out text guidelines globally within AI Max, enabling advertisers to create more brand-safe and consistent text assets. This new feature allows campaign-level control to exclude specific words and maintain messaging restrictions, ensuring alignment with brand standards. Early adopters like BYD have reported notable performance improvements. The update supports all languages and verticals, expanding the beta to all advertisers worldwide.

Optimixed’s Overview: Enhancing Brand Consistency and Performance with Google Ads’ AI Text Guidelines

Introduction to Google Ads’ Text Guidelines Feature

Google Ads has expanded its AI-driven creative tools by fully launching the text guidelines feature globally within the AI Max platform. Initially introduced in beta, this campaign-level tool empowers advertisers to fine-tune the language used in AI-generated text assets, ensuring content remains aligned with brand messaging and safety standards.

Key Benefits and Functionality

  • Brand-safe creative control: Advertisers can exclude specific words or phrases that may conflict with brand positioning—such as avoiding the term “cheap” for luxury products.
  • Consistent voice: Messaging restrictions help maintain a unified tone across all AI-generated ads.
  • Global and vertical support: The feature is now accessible to all advertisers worldwide, supporting multiple languages and industry verticals.
  • Performance improvements: Early users have observed significant enhancements in campaign results while scaling ad creatives efficiently.

Impact on Advertisers and Brand Management

By integrating text guidelines, advertisers gain valuable guardrails that preserve brand integrity when leveraging AI for creative production. This development is particularly beneficial for large global brands seeking to expand campaign reach without compromising messaging quality. The control over AI-generated text ensures that ads not only perform well but also uphold the advertiser’s desired brand standards.