Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of February 2026 Search Industry Updates: Google Discover Core Update, Ads, and Bing Tests
The Google Discover core update from February 2026 has completed its rollout after three weeks, impacting search results. Google Ads introduced global text guidelines within AI Max, while Microsoft Advertising launched self-service negative keyword lists. Additionally, Bing is experimenting with a new two-by-two video grid layout, and Google is testing web mentions on retailer pages to enhance user engagement.
Optimixed’s Overview: Key Developments in Search Platforms and Advertising Tools in Early 2026
Google Discover Core Update Completion
The February 2026 Google Discover core update officially finished rolling out after a three-week period starting February 5 and concluding February 27. This update aims to refine content relevance and user experience for Discover feed users.
Advancements in Advertising Platforms
- Google Ads: The rollout of text guidelines for AI Max has expanded globally, ensuring advertisers comply with updated standards for AI-powered ad creation.
- Microsoft Advertising: A new self-service feature for managing negative keyword lists was introduced, allowing advertisers greater control over campaign targeting and optimization.
Innovative Search and UI Tests
- Google Testing Web Mentions: Google is experimenting with displaying “web mentions” on retailer store pages, aggregating social media and forum discussions alongside traditional reviews.
- Bing Video Layout: Bing is testing a two-by-two grid format for video results, aiming to improve visual browsing and user engagement within search results.
Informative Content from Google Teams
Two educational videos were released covering technical insights:
- Google Search team experts discussed HTML parsing and browser behaviors.
- Google Ads leaders explained current search ad experiences and user interface improvements.
Additional Industry Highlights
Other notable updates include a brief Google Search serving issue, ongoing discussions on AI content impact on rankings, and community feedback channels across social platforms to engage with search industry developments.
