Source: SEO Agency Jobs – SEOjobs.com by SEOJobs. Read the original article
TL;DR Summary of Digital Marketing Manager Role at CEIPAL
The Digital Marketing Manager at CEIPAL leads strategic execution of demand generation campaigns to position the company as a top AI-enabled talent acquisition software provider. The role requires expertise in SEO, PPC, paid social, and conversion rate optimization with a strong focus on driving new business growth. Candidates should have over 5 years of experience, proficiency in Hubspot and Google Analytics, and a passion for data-driven marketing. CEIPAL is a fast-growing SaaS leader serving thousands of recruiters globally with a robust team across the US and India.
Optimixed’s Overview: Key Insights into CEIPAL’s Demand Generation Leadership Opportunity
About the Role
CEIPAL is seeking a Digital Marketing Manager to spearhead its online demand generation efforts, reporting directly to the Chief Marketing Officer. This senior role involves designing and deploying comprehensive digital marketing strategies to enhance CEIPAL’s presence in the competitive Human Capital Management (HCM) software market.
Core Responsibilities
- Develop and execute a coherent digital marketing strategy including budget allocation, channel selection, and success metrics.
- Lead targeted demand generation campaigns across diverse markets, industries, and geographies.
- Manage the full marketing conversion funnel with continuous optimization of campaign performance.
- Analyze competitor campaigns and market trends to inform strategy adjustments.
- Collaborate with internal teams and external agencies to maximize campaign impact.
Required Skills and Qualifications
- Minimum 5 years of experience in online marketing demand generation with a strong grasp of conversion rate optimization techniques.
- Expertise in multiple digital marketing channels: SEO, PPC, paid social, email marketing, re-marketing, and software review platforms.
- Advanced knowledge of Hubspot (reporting, workflows, forms) and Google Analytics for tracking and optimizing lead conversion.
- Strong analytical mindset with a passion for data, statistics, and continuous improvement.
- Master’s degree in mathematics, statistics, computer science, or related field preferred.
Company Snapshot
CEIPAL is a rapidly expanding SaaS company specializing in AI-enabled recruitment and workforce management software. With over 1,600 clients worldwide and daily usage by approximately 20,000 recruiters, CEIPAL is a key player in the HCM domain. The company maintains global operations with headquarters in Rochester, NY, and additional offices in India.
