Digital Marketing Specialist (SEO/SEM/Content Marketing)

04/03/26
Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Digital Marketing Specialist Role at Scot Forge

The Digital Marketing Specialist at Scot Forge leads the integration of AI-enabled marketing to enhance digital presence and demand generation. This role requires expertise in SEO, paid search, social media, and analytics with a focus on innovation and data-driven strategies. Candidates should have 3-5 years of experience, strong technical skills, and the ability to collaborate across sales and marketing teams to drive measurable results.

Optimixed’s Overview: How Scot Forge Innovates Digital Marketing with AI and Data-Driven Strategies

Key Responsibilities and Role Impact

The Digital Marketing Specialist at Scot Forge plays a pivotal role in evolving the company’s digital marketing landscape by leveraging advanced technologies like AI and zero-click search. This individual manages multi-channel marketing efforts including SEO, paid search, social media, email campaigns, and website optimization, ensuring consistent brand messaging and scalable performance across platforms.

  • Lead AI Integration: Evaluate and implement emerging AI tools and digital marketing technologies to maintain competitive advantage.
  • Campaign Management: Plan and execute integrated campaigns focused on qualified lead generation and enhanced customer engagement.
  • Data Analytics: Utilize AI-powered analytics to optimize audience targeting, personalize content, and improve campaign ROI.
  • Sales Collaboration: Work closely with sales leadership to align marketing programs with business goals, improving lead qualification and sales handoff.

Qualifications and Desired Skills

The ideal candidate holds a bachelor’s degree in business, marketing, or a related field and brings 3-5 years of hands-on experience in digital marketing with a focus on AI-enabled platforms. Key skills include:

  • Proficiency in SEO, SEM, PPC, Google Ads, Google Analytics, and email marketing tools.
  • Strong analytical capabilities to interpret data and translate insights into actionable strategies.
  • Creative problem-solving and willingness to experiment with new marketing technologies.
  • Excellent communication, project management, and organizational skills to manage multiple priorities effectively.

Work Environment and Benefits

The position is based onsite in Spring Grove, IL, with occasional travel to other company locations. Scot Forge offers a competitive salary range along with a comprehensive benefits package including medical, dental, vision, 401(k) with match, profit sharing, and employee stock ownership. The company emphasizes a drug-free workplace and values diversity and inclusion, inviting qualified candidates from all backgrounds to apply.