TL;DR Summary of Digital Marketing Associate Role at Naveris
Optimixed’s Overview: Elevate Cancer Diagnostics Awareness with Targeted Digital Marketing Expertise
Role Summary
Naveris, a precision oncology diagnostics company, is expanding its marketing team with a Digital Marketing Associate position. This role is pivotal in executing comprehensive digital strategies aimed at both clinicians and patients to promote NavDx®, an innovative blood-based HPV cancer detection test. The candidate will manage integrated campaigns across multiple digital platforms, driving engagement and measurable business outcomes.
Key Responsibilities
- Digital Campaign Management: Plan and implement omnichannel marketing initiatives, including email, paid media, social, and search advertising.
- Marketing Automation: Build and optimize automated journeys using Salesforce Marketing Cloud or similar platforms to target segmented audiences effectively.
- Website & SEO: Collaborate with IT and content teams to enhance website design, SEO performance, and user engagement metrics using tools like Google Analytics.
- Performance Analysis: Track campaign ROI and funnel metrics, continuously testing and refining strategies to maximize impact.
Candidate Profile
The ideal candidate holds a Bachelor’s degree in Marketing or a related field and possesses 3–6+ years of experience in digital marketing within life sciences, healthcare, or biotechnology sectors. Expertise in precision oncology diagnostics marketing and proficiency with marketing automation and analytics platforms are highly valued. Strong communication and cross-functional collaboration skills are essential for success in a fast-paced, growth-oriented environment.
Company Culture and Compliance
Naveris emphasizes a diverse and inclusive workplace and adheres strictly to HIPAA regulations to protect patient information. Employees benefit from competitive compensation, flexible work arrangements, and the opportunity to contribute to transformative cancer detection technologies.