Digital Marketing Specialist (SEO/SEM)

04/03/26
Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Digital Marketing Specialist – Paid Media and Analytics Job Opening at Suntex Marinas

This **Digital Marketing Specialist** role focuses on optimizing **paid media campaigns** and managing **marketing analytics** for a national portfolio of marina and hospitality brands. The specialist will handle **Google Ads**, **Meta Ads**, and support **conversion tracking** and **website updates**. Candidates should have at least two years of experience, strong analytical skills, and proficiency with tools like **Google Tag Manager** and **WordPress**. This position offers growth opportunities within a dynamic marketing team committed to equal employment.

Optimixed’s Overview: Key Insights on the Digital Marketing Specialist Role at Suntex Marinas

Role Summary

The Digital Marketing Specialist at Suntex Marinas is a mid-level position designed to enhance the performance of paid media campaigns and deliver actionable marketing analytics. This role is integral to supporting digital marketing initiatives across multiple platforms, including Google Ads and Meta Ads, primarily focusing on campaign optimization and data-driven decision making.

Core Responsibilities

  • Paid Media Management: Develop and optimize Google Ads campaigns, including Performance Max campaigns and creative asset management.
  • Marketing Analytics: Analyze campaign performance data, maintain accurate reporting, and provide optimization recommendations.
  • Conversion Tracking & Website Support: Implement tracking scripts via Google Tag Manager and maintain website updates using WordPress.
  • Local Listings Optimization: Enhance visibility of marina listings on platforms such as Google Business Profiles and Yext.
  • Cross-Platform Collaboration: Work with internal teams to support broader digital marketing efforts and troubleshoot issues.

Qualifications & Skills

  • Bachelor’s degree in Marketing, Advertising, Communications, or equivalent experience.
  • Minimum two years of experience in digital marketing with a focus on paid ad campaigns.
  • Strong proficiency in Google Ads, marketing analytics, and Microsoft Office suite.
  • Preferred experience with Google Tag Manager, WordPress, SEO basics, HubSpot, and Google Ads certification.

Work Environment & Equal Opportunity

This position is office-based with standard physical requirements and offers equal employment opportunities regardless of race, gender, or disability status. Suntex Marinas is committed to inclusive hiring and accommodating applicants with disabilities in compliance with the Americans with Disabilities Act.