Director of Digital Marketing (SEO/SEM)

04/05/26
Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Director of Digital Marketing Role at WeShare Healthcare

WeShare Healthcare is a faith-based nonprofit revolutionizing affordable healthcare through a member-to-member sharing program. They seek a Director of Digital Marketing with expertise in digital media, performance marketing, and demand generation to lead multi-channel campaigns and drive growth. The role requires strong skills in SEM, SEO, paid media, analytics tools, and managing significant digital budgets. This position offers a unique opportunity to impact healthcare innovation within a collaborative and evolving environment.

Optimixed’s Overview: Driving Affordable Healthcare Growth Through Expert Digital Marketing Leadership

Company Mission and Market Position

WeShare Healthcare is addressing the mounting challenges of the American healthcare system by providing a cost-effective alternative to traditional insurance. Their member-to-member health sharing model connects consumers to over 1.2 million physicians nationwide, combining affordability with accessibility. As a rapidly growing faith-based nonprofit, WeShare blends social impact with innovative healthcare solutions.

Key Responsibilities of the Director of Digital Marketing

  • Develop and execute comprehensive digital acquisition strategies across channels such as social, search, display, email, and video.
  • Lead performance-driven campaigns with a full-funnel approach integrating brand marketing, paid media, and customer lifecycle engagement.
  • Collaborate cross-functionally with Product, Sales, and Marketing teams to ensure aligned go-to-market strategies.
  • Manage substantial digital budgets and oversee external agency partnerships to maximize ROI and KPI achievement.
  • Utilize advanced analytics and business intelligence tools (GA, Mixpanel, Tableau, etc.) to measure and optimize campaign effectiveness.

Candidate Qualifications and Desired Expertise

  • 8+ years of digital marketing and demand generation management experience, ideally within consumer brands or healthcare sectors.
  • Hands-on proficiency in SEM, SEO, paid social (Meta, Google), and video advertising platforms.
  • Strong strategic thinker with the ability to operate hands-on and lead end-to-end campaign execution.
  • Bachelor’s degree in Marketing, Communications, or related fields; MBA is a plus.
  • Experience managing multi-million dollar budgets and delivering measurable growth outcomes.

Work Environment and Opportunity

Located preferably in Orange, CA, with remote flexibility, this role offers a dynamic culture where innovation and impact are prioritized. Candidates will work closely with founders and key stakeholders in a fast-evolving business focused on transforming healthcare affordability. Equal employment opportunity is upheld, ensuring an inclusive workplace free from discrimination.