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TL;DR Summary of Link Building Manager Role at Rankings.io for Advanced SEO Professionals
This Link Building Manager position offers a unique opportunity to lead high-impact off-site SEO strategies specifically tailored for competitive law firm markets. Candidates with 4-6 years of experience will engage in both strategic planning and hands-on execution, managing outreach, partnerships, and quality assurance across diverse link acquisition tactics. The role emphasizes team leadership, collaboration with multiple departments, and mentorship to elevate campaign performance. Benefits include a fully remote setup, competitive salary, comprehensive health coverage, and professional development support.
Optimixed’s Overview: Elevate Your SEO Career with a Strategic Link Building Leadership Role
Position Summary
The Link Building Manager role at Rankings.io is designed for SEO professionals ready to move beyond routine execution and actively shape impactful link-building strategies. This role partners closely with the Director of Link Building to drive complex campaigns and maintain the highest standards of backlink quality in challenging legal industry markets.
Key Responsibilities
- Develop and execute comprehensive link-building strategies, including guest posting, niche edits, local sponsorships, digital PR, citations, and authority link acquisition.
- Conduct competitor backlink analysis to identify strategic link opportunities and maintain a competitive edge.
- Build and nurture relationships with publishers, site owners, and journalists to maximize link acquisition potential.
- Lead outreach efforts by crafting compelling messaging that drives engagement and fosters long-term partnerships.
- Mentor and manage junior team members, ensuring quality and consistency across campaigns.
- Collaborate cross-functionally with content, SEO, and account teams to align link-building with broader marketing objectives.
Candidate Requirements
- 4 to 6 years of SEO experience with a focus on off-site strategies and link acquisition.
- Proven track record running outreach campaigns at scale and strong understanding of backlink quality and Google ranking factors.
- Proficiency in SEO tools such as Ahrefs, SEMrush, Screaming Frog, GA4, and Google Search Console; familiarity with link-building platforms like Pitchbox and Buzzstream is a plus.
- Experience mentoring or managing team members and excellent written communication skills for outreach and relationship building.
- Highly organized with the ability to handle multiple campaigns simultaneously, preferably with agency experience.
Benefits and Work Environment
- Starting salary of $70,000 with a fully remote work arrangement.
- Unlimited paid time off and a quarterly training stipend for ongoing professional development.
- Comprehensive health insurance fully funded by the employer, including wellness reimbursement.
- 401(k) plan with a 3% employer match under a Safe Harbor provision.
Interview Process
The selection process includes a human resume review, a one-way video interview completed remotely, and a live Zoom interview with the Talent Acquisition team and Hiring Manager to assess experience and fit.