Search Marketing Specialist

04/07/26
Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Search Marketing Specialist Role at Crayola

The Search Marketing Specialist at Crayola is responsible for enhancing product visibility through both organic and paid search strategies across multiple e-commerce platforms including Amazon, Walmart, and Target. The role involves keyword research, content creation, SEO optimization, and managing paid campaigns to drive Crayola’s digital marketing efforts. Collaboration with cross-functional teams and data-driven performance analysis are key aspects of the position. Candidates should have strong copywriting skills, technical SEO experience, and familiarity with relevant marketing tools.

Optimixed’s Overview: Elevating E-commerce Visibility with Strategic Search Marketing

Role Summary

The Search Marketing Specialist at Crayola plays a crucial role in driving e-commerce growth by leveraging advanced SEO and SEM techniques. Reporting to the Head of Global SEO & AI Content, this position focuses on expanding product reach and boosting sales through optimized content and paid advertising across Crayola’s owned digital properties and major retailer sites.

Key Responsibilities

  • SEO Strategy Execution: Develop and implement keyword-driven SEO plans tailored for omni-channel retailers such as Amazon, Walmart.com, and Target.com, including product detail page optimizations and long-form content.
  • Content Development: Create compelling, consumer-friendly copy that integrates targeted keywords for product pages, blog posts, email campaigns, and digital ads.
  • Product Content Syndication: Manage the publishing process of product content using PIM systems and coordinate with partners to ensure consistent SEO practices across platforms.
  • Paid Search Management: Lead Google Ads campaigns for Crayola.com, including setup, ad copy creation, and performance reporting, while exploring new e-commerce marketing tools.
  • Data Analysis and Reporting: Monitor key performance indicators, conduct trend analysis, and provide actionable insights to optimize ongoing marketing efforts.
  • Cross-Functional Collaboration: Work closely with product marketing, sales, and agency teams to align keyword strategies and support product launches and promotions.

Candidate Qualifications

  • Associate degree in Communications, Advertising, Marketing, or related field.
  • Minimum 3 years of hands-on search marketing experience with strong technical SEO skills.
  • Proficiency with tools such as Brightedge, Amazon Vendor Central, Salsify, Syndigo, Criteo, and Google Ads preferred.
  • Demonstrated ability to write effective Amazon product detail pages, including A+ content.
  • Excellent communication, time management, and problem-solving skills in a dynamic environment.
  • Ability to interpret marketing data and translate findings into strategic actions.

Work Environment and Benefits

Crayola offers a kid-inspired culture with benefits including comprehensive healthcare, 401(k) matching, employee discounts, wellness programs, and educational assistance. The company emphasizes sustainability and community engagement, fostering a supportive and innovative workplace.