Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Ads Testing Swipeable Multi-Location Assets
Google Ads is testing new swipeable multi-location assets that enhance how businesses with multiple locations are displayed on mobile. These updates include a horizontal carousel of locations and the addition of individual review data for each location, not just the overall brand. This change could significantly impact companies with inconsistent reviews across sub-locations, making reputation management more critical than ever.
Optimixed’s Overview: Enhancing Multi-Location Visibility with Swipeable Assets in Google Ads
New Features in Location Assets
Google Ads is experimenting with advanced features that improve the presentation of multi-location businesses on mobile devices. Notable updates include:
- Vertical display enhancements: Location assets now show review data for each individual location, not just the brand overall. This highlights the importance of maintaining strong reviews at every business site.
- Swipeable horizontal carousel: A new interactive element allowing users to swipe through multiple locations directly within the ad, improving user experience and potentially boosting engagement.
Implications for Businesses
These updates could have significant consequences for multi-location companies:
- Reputation management is more critical: Poor reviews at any sub-location can now negatively affect user perception more prominently.
- Better user navigation: The swipeable carousel makes it easier for potential customers to explore different locations, which could increase foot traffic and conversions.
- Competitive advantage: Businesses that actively manage and optimize their local reviews and asset presentation may outperform competitors in Google Ads.
Future Outlook
While these features are currently in testing and may not be widely available yet, they represent a clear push by Google to enhance local advertising capabilities. Businesses with multiple locations should prepare by focusing on localized review strategies and monitoring updates to Google Ads assets to leverage these new interactive tools effectively.
