Director Digital Marketing eCommerce Growth (SEO/Technical SEO/SEM)

04/12/26
Source: Expert Level SEO Jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Growth Marketing eCommerce Director / VP Marketing Role at Austin D2C Brand

This leadership opportunity is for a hands-on Digital Marketing & eCommerce Director or VP at a fast-growing, founder-led D2C brand focused on health and performance consumer goods. You will own and execute integrated marketing strategies across paid, owned, and earned channels to drive sustainable growth and optimize customer acquisition and retention. The role requires 7-15+ years of digital marketing experience, proficiency with tools like Google Ads, Meta, Klaviyo, Shopify, and a data-driven mindset to scale revenues from $20M to $80M+. Collaboration with cross-functional teams and leadership of a high-performing team are essential.

Optimixed’s Overview: Unlocking Growth Through Strategic Leadership in Digital Marketing for D2C Brands

Comprehensive Role Summary

This executive position reports directly to the CEO and offers a unique chance to lead marketing efforts for a mission-driven, profitable consumer brand operating at the intersection of health, wellness, and safety apparel. The successful candidate will develop an integrated marketing strategy covering all digital channels—paid media, owned assets, and earned channels—to maximize ROI and scale the company’s footprint internationally and across retail and eCommerce.

Key Responsibilities

  • Strategic Ownership: Create actionable plans aligning with company growth goals, managing budgets, KPIs, and marketing performance.
  • Team Leadership: Build and mentor a specialized team and external partners to execute high-impact campaigns.
  • Channel Management: Hands-on management of Google Ads (Search, Shopping, Performance Max), Meta platforms (Facebook/Instagram), Email/SMS marketing (Klaviyo/Attentive), affiliate and influencer programs, SEO, and emerging channels like TikTok and CTV.
  • Data & Analytics: Utilize GA4, Shopify, Looker Studio dashboards to track performance metrics such as CAC, ROAS, MER, and LTV, fostering a test-and-learn culture.
  • Cross-Functional Collaboration: Partner with Product, Creative, and Merchandising teams to optimize campaigns, product launches, and customer journeys.

Qualifications & Ideal Candidate Profile

  • Experience: 7-15+ years in digital marketing leadership with high-growth consumer brands, managing budgets from $5M to $25M+ and scaling revenues into the 8-9 figure range.
  • Technical Expertise: Proficient with tools and platforms such as Google Ads, Meta, Klaviyo, Shopify, GA4, Looker Studio, and Amazon Seller Central.
  • Leadership Skills: Exceptional communication, project management, and ability to thrive in fast-paced, founder-led environments.
  • Preferred Background: Experience in regulated or technical consumer products and familiarity with Entrepreneurial Operating System (EOS) frameworks.

Why This Role Matters

This position is ideal for a data-driven, entrepreneurial marketer who enjoys blending creativity with precise execution. The role demands a leader who is not only strategic but also comfortable diving deep into campaign analytics and optimization. It offers a platform to significantly impact growth trajectories within an innovative D2C brand committed to quality and purpose-built products trusted worldwide.