Digital Brand Marketing Lead (Technical & Local SEO/Content)

04/17/26
Source: SEO Agency Jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Digital Brand Marketing Leader Role at Cordell & Cordell

The Digital Brand Marketing Leader position focuses on driving organic growth and strengthening the firm’s digital presence across multiple channels including SEO, local listings, and review platforms. The role involves managing reputation, content strategy, and AI-driven discovery to boost visibility for Cordell & Cordell’s Family Law and Estate Planning services. Key responsibilities include optimizing website performance, increasing client reviews, and collaborating across teams to enhance the overall client acquisition journey. The position requires expertise in SEO, digital reputation management, and multi-location marketing strategies.

Optimixed’s Overview: Enhancing Multi-Location Legal Brand Visibility Through Strategic Digital Marketing

Comprehensive Leadership in Digital Brand and Organic Growth

The role at Cordell & Cordell emphasizes leading organic digital growth across approximately 100 office locations by ensuring consistent brand representation and high visibility on platforms such as Google Search, Google Business Profiles, and major third-party review sites. The candidate will oversee how potential clients discover and engage with the firm digitally, maintaining a robust reputation and leveraging local SEO to solidify the firm’s market presence.

Key Responsibilities and Strategic Focus

  • Reputation and Review Management: Developing programs to increase authentic client reviews and maintaining positive online perception through active monitoring and response.
  • SEO and Website Optimization: Executing technical, on-page, and off-page SEO strategies to improve rankings for targeted Family Law and Estate Planning keywords while enhancing user experience, particularly on mobile devices.
  • Content Strategy and AI Integration: Leading content efforts across owned and earned channels to reinforce legal expertise, support SEO goals, and adapt to evolving AI-driven search dynamics.
  • Organic Channel Expansion: Growing presence across diverse organic channels including search engines, legal directories, review platforms, and emerging AI discovery tools.
  • Performance Analytics and Optimization: Tracking KPIs such as review volume, search rankings, organic traffic, and conversion rates to continuously refine marketing strategies.

Qualifications and Cultural Fit

The ideal candidate holds a Bachelor’s degree (Master’s preferred) in Marketing or related fields, with 3–5 years of relevant experience. Strong skills in SEO, local search, digital reputation management, and cross-functional leadership are essential. Experience in professional services or legal marketing and familiarity with CRM and marketing automation tools are advantageous. The role demands a forward-thinking mindset to leverage AI’s impact on search and discovery.

Organizational Values and Work Environment

  • Collaboration: Emphasizing teamwork and shared success.
  • Responsiveness: Ability to adapt quickly to changing business needs.
  • Cultural Positivity: Encouraging curiosity, critical thinking, and respectful communication.
  • Customer Service: Prioritizing client satisfaction and anticipating needs.

The position is primarily office-based with some remote work options, includes reasonable accommodations, and offers comprehensive benefits such as health coverage, financial security plans, retirement savings, and wellness programs, fostering a supportive and engaging workplace.