Senior Strategic Marketing Manager

04/18/26
Source: In-house SEO jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of Senior Strategic Marketing Manager Role at Spot & Tango

Spot & Tango, a **high-growth pet health brand**, seeks a **Senior Strategic Marketing Manager** to lead innovative growth initiatives beyond paid media. This role demands a blend of **analytical thinking, creativity**, and **operational execution** to expand brand visibility through partnerships, SEO, and community engagement. Ideal candidates have 5–8 years of experience in **marketing, consulting, or growth roles**, with a passion for **brand-building** and **customer experience** in a fast-paced startup environment.

Optimixed’s Overview: Unlocking Strategic Growth Opportunities at Spot & Tango

Role Summary

The Senior Strategic Marketing Manager position at Spot & Tango offers a unique opportunity to drive brand growth through innovative and diverse marketing channels. This hybrid role, based in Midtown Manhattan, focuses on developing and executing strategic initiatives that go beyond traditional paid advertising, emphasizing partnerships, SEO, and organic growth strategies.

Key Responsibilities

  • Develop and lead strategic initiatives: Drive brand visibility and customer acquisition outside core paid channels.
  • Explore new growth levers: Identify and test channels such as partnerships, field activations, expert communities, and SEO programs.
  • Cross-functional collaboration: Work closely with growth, creative, product, and operations teams to implement and measure impact.
  • Project management: Oversee timelines, coordination, and execution of new initiatives including product launches and events.
  • Relationship building: Maintain strong partnerships with external collaborators and advisors.
  • Data-driven optimization: Analyze key metrics and iterate strategies to maximize growth.

Ideal Candidate Profile

  • Experience: 5–8 years in integrated marketing, growth, or consulting roles, preferably within e-commerce or high-growth startups.
  • Skills: Strategic thinker with analytical abilities, strong communication, stakeholder management, and excellent project organization.
  • Mindset: Self-starter with a “founder’s mindset,” comfortable with ambiguity and rapid testing.
  • Passion: Commitment to brand-building, customer experience, and a love for dogs.
  • Location: Hybrid work model requiring office presence in Midtown Manhattan three days a week.