Vice President of Marketing (SEO/SEM/ABM)

04/20/26
Source: SEO Agency Jobs – SEOjobs.com by SEOJobs. Read the original article

TL;DR Summary of VP of Marketing Role at PracticeMatch by M3 USA

M3 USA’s PracticeMatch is seeking a Vice President of Marketing to lead brand strategy, demand generation, and digital marketing initiatives in healthcare recruitment. The role emphasizes AI adoption to automate workflows and enhance marketing performance. Candidates should have 8+ years in marketing leadership with expertise in account-based marketing, digital campaigns, and team management. This position offers a unique opportunity to drive growth in a cutting-edge, healthcare-focused tech environment.

Optimixed’s Overview: Leading Healthcare Recruitment Marketing with AI-Driven Innovation at PracticeMatch

Strategic Marketing Leadership in Healthcare Recruitment

PracticeMatch, a key business unit of M3 USA, stands as an industry leader in providing comprehensive physician staffing data and innovative recruitment solutions. The newly opened Vice President of Marketing position demands a high-impact leader to develop and execute integrated marketing strategies that bolster brand positioning, drive demand generation, and enhance customer engagement across multiple channels.

Core Responsibilities and Focus Areas

  • Strategic Leadership: Define go-to-market plans aligned with growth objectives and collaborate with sales and executive teams to optimize revenue.
  • Demand Generation & Growth: Lead account-based marketing (ABM), digital campaigns, event marketing, and webinar programming to fuel pipeline expansion.
  • AI-Driven Marketing Innovation: Incorporate AI tools to automate repetitive processes and improve marketing efficiency while maintaining quality and compliance.
  • Brand and Communications: Manage brand messaging, content development, and corporate communications to establish market leadership.
  • Digital Marketing & Analytics: Oversee SEO/SEM, paid media, marketing automation, and data analytics to optimize campaign performance.
  • Team Leadership: Build, mentor, and guide a high-performing marketing team to foster innovation and accountability.

Qualifications and Desired Expertise

The ideal candidate will have a Bachelor’s degree (MBA preferred) and over 8 years of progressive marketing leadership experience, particularly in healthcare, B2B, or SaaS sectors. Proven skills in:

  • Driving growth through integrated digital marketing and ABM strategies
  • Managing marketing technology stacks including CRM and automation platforms
  • Leading cross-functional teams and aligning marketing with sales and product efforts
  • Knowledge of physician recruitment trends and healthcare industry dynamics

Career Growth and Benefits

Joining PracticeMatch offers a dynamic and innovative work environment with competitive wages and comprehensive benefits, including health and dental insurance, 401k matching, paid time off, and more. This role presents a unique chance to influence the future of healthcare staffing through strategic marketing leadership embedded with cutting-edge AI advancements.