Skip to content

Today’s SEO & Digital Marketing News

Where SEO Pros Start Their Day

Menu
  • SEO News
  • AI & LLM
  • Technical SEO
  • JOBS & INDUSTRY
Menu

Microsoft Bing Gives Searchers A Way To Disable AI Copilot Answers

06/08/26
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of Microsoft Bing Introduces Extension to Disable AI Copilot Responses

Microsoft Bing has launched a new browser extension for Chrome and Edge that allows users to easily disable AI-generated Copilot responses in search results. Alternatively, users can append -ai to their queries to achieve the same effect without the extension. This move aims to offer users greater control and choice over their search experience, responding to feedback that not everyone wants AI assistance all the time. Microsoft is currently gathering user feedback to potentially integrate this feature more broadly in the future.

Optimixed’s Overview: Empowering User Choice with Microsoft Bing’s New AI Toggle Extension

Introduction to Bing’s AI Response Control

Microsoft Bing recently introduced a convenient way for users to toggle off AI Copilot responses, enhancing user control over their search experience. This new feature is accessible via a preview browser extension compatible with both Google Chrome and Microsoft Edge, or by simply adding -ai to the end of search queries.

Details and Functionality

  • Browser Extension: A one-click toggle that enables or disables AI chat-like features within Bing search results.
  • Query Modification: Adding -ai to queries disables AI responses without needing to install the extension.
  • User Control: This initiative reflects Microsoft’s commitment to giving users the freedom to choose when to use AI-powered search enhancements.

Context and User Feedback

Microsoft’s President of Search, Jordi Ribas, emphasized that while AI significantly enhances search capabilities, not all users prefer AI responses continuously. The extension is part of a broader effort to listen to user preferences and adapt the product accordingly. In response to queries about why this feature is an extension rather than a built-in setting, Michael Schechter from Microsoft explained that it is a preview tool designed to collect user feedback and help shape future integration.

Market Implications

This development comes amid growing interest in privacy-focused and AI-free search options, such as DuckDuckGo, which recently experienced a surge in usage due to its lack of AI-generated results. Microsoft’s approach attempts to balance offering powerful AI features while respecting user preferences.

Filter Posts






Latest Headlines & Articles
  • Google adds new Performance Max asset testing tools
  • OpenAI to expand ChatGPT ads to new markets & test multi-advertiser placements
  • Google to update Local Services Ads policies in July
  • 🎙️ How I AI: Gemini Omni: Clone yourself with AI in under 15 minutes & Shopping with Claude
  • The problem with AI share of voice and 3 metrics that matter more
  • Google AI Brief may be the replacement keywords never had
  • How to Build a Representative AI Search Prompt Library for Better AI Visibility Measurement – International SEO Consultant, Author & Speaker | Aleyda Solis
  • Shopping with Claude: How to find quality brands, automate returns, and buy things that last 100 years | Nicole Ruiz
  • Stop looking for the perfect PPC budget split
  • What ChatGPT Ads data reveals about your competitors

June 2026
M T W T F S S
1234567
891011121314
15161718192021
22232425262728
2930  
« May    

ABOUT OPTIMIXED

Optimixed is built for SEO professionals, digital marketers, and anyone who wants to stay ahead of search trends. It automatically pulls in the latest SEO news, updates, and headlines from dozens of trusted industry sources. Every article features a clean summary and a precise TL;DR—powered by AI and large language models—so you can stay informed without wasting time.
Originally created by Eric Mandell to help a small team stay current on search marketing developments, Optimixed is now open to everyone who needs reliable, up-to-date SEO insights in one place.

©2026 Today’s SEO & Digital Marketing News | Design: Newspaperly WordPress Theme