Organic SEO & Search News

A Google Ads targeting tactic that cut invalid clicks by 50% – After Google said it had already filtered suspicious activity, this unexpected approach restored campaign profitability.

Why proprietary data is your most defensible AI citation asset – Original data helps pages stand out in search, but structure determines whether AI cites it. Learn how to optimize for extraction.

What 1 million keywords reveal about AI’s impact on search – A large-scale study of search behavior shows which industries are losing demand, where it is shifting, and how AI is changing discovery.

Google Search Now Sends Searchers To Publisher-Hosted AMP Pages – Google updated how it handles sending searchers to AMP pages within Google Search. Now Google will send searchers directly to publisher-hosted AMP pages instead of the cached pages displayed in an AMP viewer.

July 2026 Google Webmaster Report: Google Spam Update, SEO, Search Console, AI & More – Here is the monthly Google Webmaster report, where I summarize the major organic Google Search news and SEO topics from the past month. The big news was the Google June 2026 spam update, which took only two days to roll out and felt like it started earlier and was substantial.

Paid Search & Platform Innovations

Google Ads Channel Diagnostics For Performance Max – Google Ads is testing a new Channel Diagnostics feature for Performance Max campaigns within “Channel Performance” under the “Insights & Reports” section. This shows you the diagnostic data of all the channels together and of a specific channel in particular, all in one place.

Google Ads New All Campaigns Drop Down – Google has reportedly updated the Google Ads “All Campaigns” drop-down selection box to be from the center of the screen to the top-left corner and added the full campaign hierarchy in an expandable view.

Google Ads Expert Book Call Emails – You Can Unsubscribe – Google has now added an unsubscribe option to those book a call with your Google Ads expert emails that you find in your inbox just way too often. This has been a complaint for a while, like since 2005 and we covered it many times, but in 2022, Google said it will do something about it. Well, in 2026, we now have an unsubscribe link.

Google Ads Changes With Bidding For Campaigns Limited By Budget – Google Ads, as we covered earlier, made changes to Target CPA & Target ROAS. But now, Google sent out an email about even more changes starting on August 17, 2026 around bidding for campaigns limited