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Fractl's survey of 343 U.S. marketers reveals 81% still call AI search optimization 'SEO,' and buyers trust case studies and methodologies far more than new acronyms like GEO or AEO.

Google's August spam update is live, generative UI is now live in AI Overviews, and Reddit's prominence in ChatGPT citations has dropped.

Google has expanded Local Services Ads eligibility categories across restaurants, automotive, and beauty services while preparing to migrate LSA management into Google Ads by 2027.

Google resolved bugs affecting favicon display in search results and missing crawl data in Search Console over the weekend.

Pew Research found that 10% of sampled webpages show signs of AI authorship, rising to 35% for pages published after ChatGPT's launch.

Google clarified whether certain industries can prioritize traditional SEO over GEO optimization.

Google Ads introduced new experimentation tools for Search and AI Max campaigns to help advertisers test budget, ROI, brand, and location settings.

Google resolved two Search Console bugs affecting favicon display and crawl statistics reporting.

Google Search Console issued unexpected new-owner notifications to multiple users, apparently for accounts where no actual ownership change occurred.

Google confirmed it's working on a fix for reviews disappearing when a suspended Google Business Profile is reinstated, with no ETA yet.

Google lowered the conversion-cycle threshold for its Maximize Conversion Value bidding strategy from three to one or two cycles.

X has launched an MCP server that lets advertisers connect their ad campaigns to third-party AI tools for campaign optimization.

SERoundtable spotted Google testing pink text highlights in featured snippets and AI Overviews, a new variation from the typical blue.

Google refreshed its canonicalization help docs to improve readability without apparent functional changes to ranking or crawling behavior.