Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR
Google Ads has updated its interface to display Target CPA and Target ROAS as explicit bidding strategy options in the drop-down menu, making them more visible during campaign setup. This change aligns with the capabilities of Google Ads Editor 2.13 and recent communications from Google.
Key Developments
- Target CPA and Target ROAS are now explicit options in the Google Ads bidding strategy drop-down menu.
- This update is consistent with Google Ads Editor 2.13 and recent Google communications.
- Previously, these options were available as targets under Maximize Conversions and Maximize Conversion Value.
Optimixed Analysis
The explicit inclusion of Target CPA and Target ROAS in the Google Ads interface suggests a strategic shift to make these options more accessible and prominent for advertisers. This change could streamline the campaign setup process by reducing the need to navigate through other bidding strategies to set these targets. However, it remains to be seen how this visibility will impact advertisers’ strategy choices and campaign outcomes.
