TL;DR
Google will require D-U-N-S numbers for business verification in Local Service Ads for certain verticals and users in the US. This change, aimed at ensuring compliance with relevant laws, offers alternatives for businesses unable to obtain a D-U-N-S number, such as using other official documents for verification.
Key Developments
- Google will require D-U-N-S numbers for Local Service Ads verification in select US verticals.
- Alternatives to D-U-N-S numbers include business registration documents or an EIN.
- This requirement applies only to new CIDs, not those already verified.
- Google is transitioning Local Service Ads to Google Ads.
Optimixed Analysis
The introduction of D-U-N-S numbers for verification in Local Service Ads suggests a move towards stricter compliance with business registration laws. This could impact businesses that find obtaining a D-U-N-S number challenging. However, the availability of alternative verification methods may mitigate potential disruptions. The transition of Local Service Ads to Google Ads could further integrate these verification processes, potentially affecting ad management strategies.
