TL;DR
Google Search Console now logs follow-up queries from AI Mode as new queries, including short responses like “yes,” which are treated as separate user queries with their own impression, click, and position data. This development clarifies why users might see unusual, conversational-style queries in their performance reports.
Key Developments
- Google Search Console’s AI Performance Report does not include query data.
- Follow-up queries in AI Mode, such as “yes,” are logged as new queries in the performance report.
- These follow-up queries generate their own impression, click, and position data.
- John Mueller from Google confirmed this behavior in response to user observations.
Optimixed Analysis
The inclusion of follow-up queries from AI Mode as new entries in Google Search Console provides a clearer understanding of how conversational interactions are tracked. This suggests that marketers should consider these short, conversational queries when analyzing performance data, as they may indicate user engagement with AI features. However, the lack of query data in the AI Performance Report limits the ability to fully analyze these interactions. Understanding this behavior is crucial for accurately interpreting performance metrics and adjusting strategies accordingly.
