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How this former NYT columnist uses ChatGPT to brainstorm ideas, do research, and find the perfect metaphor | Farhad Manjoo
Farhad Manjoo shares his process for using AI to help him write
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Daily Search Forum Recap: April 28, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google Search saw some heated ranking volatility before and into the weekend. Search Console’s API seems to be stuck with April 22nd data. Google used search signals and…
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Google Used Search Signals & Data To Train Gemini AI Models
Google uses its search engine data and signals to help train its Gemini AI models, we learned from documents from the DOJ deposition testimony. Although, we kind of knew that when Google launched SGE, they told us they used Google Search’s core ranking systems to help identify high-quality sites (although, it didn’t seem like they…
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Bing Copilot Answer With More Videos Section
Microsoft Bing is testing placing a “more videos” section in the Bing Copilot answers. Recently we covered how Bing placed images and video links but this implementation makes more sense.
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Google Tests New Shipping, Returns & Payment Section In Merchant Knowledge Panel
Last December, we reported how Google was showing a payments option section in the retailer/merchant knowledge panel. Google is now testing a clearer version of it, while adding shipping and return information to the payments section.
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Apple Updates Applebot Documentation Explaining Applebot-Extended vs Applebot
Apple has made some updates to its Applebot documentation, primarily explaining the difference between the normal Applebot crawler and the Applebot-Extended crawler. To be clear, Applebot-Extended is not new, Apple introduced it about a year ago but Apple wanted to clarify how blocking Applebot-Extended impacts Applebot, if at all.
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Google Search Console API Stuck On April 22nd
I am hearing reports that the Google Search Console API and tools that use the API, including Big Query exports, bulk exports and third party tools, are stuck with data from April 22nd but nothing sooner. It seems like there is something stuck in the data pipes within the API.
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![How to Align Your SEO Process With AI Discovery [Infographic]](https://www.optimixed.com/wp-content/uploads/2025/04/featured_image-379.webp)
How to Align Your SEO Process With AI Discovery [Infographic]
Some pointers on how to evolve your SEO strategy to align with AI-based discovery.
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xAI Seeks New Funding, Which Will Help to Secure X
With X and xAI’s funding now intertwined, any win for xAI is a boost for X.
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X Provides Explanations of Common Reach Restrictions Amid Accusations of Shadowbans
In all likelihood, X is not actively restricting your posts. Probably.
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Meta’s AI Models Will Be Made Available to Astronauts on the ISS
Meta’s working with Booz Allen to make its AI models available in space.
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LinkedIn Shares Insights into AI Adoption, and Tips on How to Integrate AI Tools
New data from LinkedIn on the business benefits of AI adoption.
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SEO Analyst ~ IDX ~ Hybrid (Phoenix, US)
Description WANTED: SEO Analyst ready to drive change… lead… grow with us… challenge themselves… make an impact! Why Join IDX? Not Just Any Brands: See your work come to life for iconic brands like Wharton Executive MBA, Swift Transportation and Ennismore Hotels. Collaborative Spirit: Work alongside passionate innovators who share your thirst for progress. Continuous…
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Inside monday.com’s transformation: radical transparency, impact over output, and their path to $1B ARR | Daniel Lereya (Chief Product and Technology Officer)
The story of how monday.com transformed after realizing they were falling behind competitors
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Google Search Ranking Volatility April 25th
In my Friday video, I mentioned some more volatility heating up on Friday morning and I promised to cover it if I see more signs of that update. Well, many of the other tools noticed volatility around April 25th, this past Friday, in addition to the 22nd and 23rd volatility we covered earlier last week.
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SEO Specialist ~ CIEE ~ Remote (US)
Position: SEO Specialist Reports to: Christopher Semetis, Senior Director, Web Development Department: Web & Digital Marketing Location: U.S.-based remote (see location requirements below) Who we are: CIEE is a nonprofit study abroad and intercultural exchange organization that transforms lives and builds bridges between individuals and nations through study abroad and international exchange experiences that help…
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SEO Daily News Recaps for Friday, April 25, 2025
SEO Daily News Recap for Friday, April 25, 2025 Organic SEO & Search News Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday – Discover expert tips on optimizing product and solutions pages for multi-search engine optimization in this week’s Whiteboard Friday with Liraz. Google Adds “Behind the Music” AI Section – Google introduces…
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Meta adds dynamic overlays to Advantage+ Catalog ads
Catalog ads now support dynamic overlays – sticker-style labels that highlight prices, discounts, and free shipping.
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GA4 updates: Snapshot templates added, Aggregate Identifiers improved
Google Analytics now offers snapshot templates for faster reporting and uses aggregate identifiers for more accurate Google Ads attribution.
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Google hypes AI Overviews, refuses to answer CTR question
Google also reported that AI Overviews have 1.5 billion users – even though AI Overviews are a default search feature, not a product.
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How to optimize B2B PPC spend when budgets and confidence are low
Stretch your budget by trimming underperforming keywords, adopting value‑based bidding, and testing emerging channels for better B2B results.
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SEO Strategist ~ Azeus Systems Limited ~ Remote (US)
Azeus Systems Limited is looking for as SEO Strategist for its multi-awarded and leading software solution. Convene is a meeting and collaboration solution for boards and senior leadership teams of large enterprises and government agencies. In a short period of five years, Convene has expanded its client base exponentially with a global footprint in over…
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SEO Growth Manager ~ Peerspace ~ Remote (UK)
The Role: As an SEO Growth Manager for the UK and France at Peerspace, you will be the catalyst for organic traffic growth through systematic innovation and growth hacking techniques. This role sits at the critical intersection of SEO, content marketing, and online partnerships. Your mission is to identify high-impact traffic opportunities, design data-driven and…
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SEO Marketing Contractor (PT) ~ Groundfloor Finance ~ Remote (US)
About Groundfloor “Loan Money, Get Paid: Real Estate Investing Reimagined” At the intersection of technology and finance, Groundfloor is reimagining real estate investing. We’re not just a platform, we’re a pioneering approach to democratizing investment opportunities. With over 200,000 users who have collectively earned $80M in returns, we’re transforming how individuals access and benefit from…
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How to use CRM data to inform and grow your PPC campaigns
Tap your CRM’s hidden insights. Cluster audiences, craft persona-driven ad copy, and optimize site content to boost paid media results.
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Daily Search Forum Recap: April 25, 2025
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google reported earnings last night and their ad revenue continues to grow, as does its AI Overviews. Google said image streaming is not SEO friendly. Google mobile it…
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Video: Google Earnings Report, Ranking Volatility, AI Overviews Harm Clicks, Search Ads Grow & More
This week, guess what, we saw more Google search ranking volatility heat up mid-week. Several new studies have come out showing that AI Overviews hurt click-through rates from search results. Google will stop supporting the…
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Google Says Image Streaming Is Not SEO Friendly
Google’s John Mueller pretty much said that using image streaming techniques will not result in an SEO friendly outcome. He actually said, “It’s a great way to prevent your images from being found through search engines.”
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Google Mobile Testing New Search Snippet With Blue URL & URL / Site Name Switch
Google is testing a new version of the mobile search results snippets where the URL is now blue, still clickable. Also, a variation where they are switching the placement of the URL and the site name.
