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Microsoft Advertising Temporarily Suspends Client Connection Requests
Microsoft Advertising has temporarily suspended the ability for agencies to send out client connection requests. Instead, the agency needs to reach out to Microsoft support and wait 5-7 days to hear back to be able to manage their client’s ad campaigns on Microsoft.
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Google Search Behind The Music AI Section
Google seems to have added a new section to music knowledge panels named “Behind the music.” It seems that this is generated using Google’s Gemini AI and gives you a bit of background on the song.
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Microsoft Bing With Two Rows Of Shopping Ads
Microsoft is now showing two rows of shopping ads at the top of the Bing Search results. There is even an option to expand them to show more ads.
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Optimizing Your SaaS Landing Pages in 2025 — Whiteboard Friday
Looking to take your product and solutions pages to the next level? In this week’s episode of Whiteboard Friday, Liraz talks us through how we can optimize our product pages in the multi-search engine optimization. She provides a detailed breakdown of page structure and how to bridge the gap…
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Google Ads expands Checkout on Merchant to Demand Gen campaigns
Google’s expanded feature brings streamlined purchasing to Demand Gen campaigns on YouTube, potentially increasing conversion rate.
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![How AI Use is Evolving Over Time [Infographic]](https://www.optimixed.com/wp-content/uploads/2025/04/featured_image-374.webp)
How AI Use is Evolving Over Time [Infographic]
A look at how AI usage is changing as we become more attuned to the latest tools.
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YouTube is testing AI Overviews in its search results
YouTube’s AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands?
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LinkedIn Will Enable Third Party Apps to Display its ID Verification Markers
Adding more assurance in digital connection.
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ChatGPT with ads: ‘Free-user monetization’ coming in 2026?
OpenAI CEO Sam Altman has previously said he hates ads and he was concerned about products that manipulate the truth to suit advertisers.
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Meta Updates Dynamic Labels for Advantage+ Catalog Ads
A new consideration for your Advantage+ ads.
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Threads Launches Updated Desktop UI, Moves to ‘Threads.com’ Domain
Meta’s moving Threads to a new website, and giving it a small refresh in the process.
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Alphabet Google Ad Revenue Up 8.5%, Overall Revenue Up 12%
Google reported earnings and their ad revenue is up again year-over-year, with an increase of 8.5%, and overall revenue is also up 12%. I should note, it is down from Q4 because Q4 is always Google’s best performing quarter, which is why you don’t really compare the it to the last quarter, but rather the…
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Meta rolls out ads globally on Threads feed
Advertisers will be able to reach the 300 million monthly active Thread users with Meta’s targeting capabilities.
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Facebook Announces New Measures to Combat Spam Posts and Comments
Some new measures to combat spammy tactics on FB.
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Snapchat Launches Affiliate Program to Drive Ad Sales
The program will pay you to refer advertisers to the app.
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(Contract) Strategic AI + SEO Research Assistant ~ $15-$35 hr ~ Brian Lawrence ~ Remote (US)
There are very few people who know more about the wedding industry than I do—that’s my edge in SEO and web strategy. But what I’m looking for now isn’t just someone who understands SEO trends or knows how to use AI tools. I’m looking for someone who can turn insights into action—and action into inquiries, leads, and…
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Google Ads API v17 is going away soon
Google Ads API v17 will stop working on June 4. Make sure to upgrade now to avoid disruptions.
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Google asserts ownership of all advertiser assets in Local Services Ads
Google’s new LSA terms give it rights to analyze call data – including sensitive client info. Learn how this could impact YMYL industries.
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How to automate your Google Ads workflow with the ChatGPT API
Stop copy‑pasting prompts. Plug GPT‑4o into Google Apps Script, Sheets, and more to run account‑wide performance reviews automatically.
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SEO Specialist ~ Freshy ~ Remote (US)
Freshy, a leading NY- and DC-based WordPress web design agency, is looking to hire a remote, full-time seo specialist Roles and responsibilities Developing strategy (onsite, offsite, content, & technical) Responsible for SEO audits of all types (technical, content, keyword, etc.) In-depth understanding of technical SEO, including site speed optimization, hosting ramifications, HTML optimization, image optimization,…
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Web & SEO Specialist (Contractor) ~ Davtima ~ Remote (CAN)
Location: Remote Type: Contract Experience Level: Mid-Level Job Overview We are seeking a skilled Web & SEO Specialist to enhance our clients’ digital presence by optimizing websites and driving organic traffic. In this role, you will be responsible for improving website functionality, implementing SEO strategies, and leveraging tools—including Generative AI—to deliver measurable results. Your work…
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Domain extensions and SEO: What you need to know
Understand how TLDs, ccTLDs, and branded domains influence rankings, trust, international reach, and more.
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Daily Search Forum Recap: April 24, 2025
Here is a recap of what happened in the search forums today…
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Google Search Ranking Volatility Heats Up April 22 Through 23
Over the past few days, I’ve noticed signs of increased Google Search ranking volatility. I held off reporting on it until now because I wanted to see how things settled, but it does seem like Google is testing ranking algorithm updates, on and off, over the past few days.
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Google AdSense Policy Center Gains Three Policy Issues & Filters
Google AdSense has updated its policy center by adding three new issue labels; policy issue, regulatory issue, and advertiser preference and also adding new filters. Google said this is to “help you better understand, prioritize, and resolve your issues.”
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Google Merchant Center EnergyConsumptionDetails Replaced By certificationIdentification
Google updated its Google Merchant Center merchant listing structured data documentation to removed the EnergyConsumptionDetails properties and added an alternative solution to the certificationIdentification property. But keep in mind that the hasEnergyConsumptionDetails is backwards compatible for those who have already implemented it.
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Google Business Profiles Video On Verifications Must Knows
Google’s Lisa Landsman interviewed Google’s Google Business Profiles Verification Product Manager, Sheerna. They discussed a lot of the concerns many local SEOs and small businesses are dealing with around GBPs and also the challenges they have with managing the service.
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Google Ads Reports Gain Tree Table View
Google Ads is rolling out a new way to view some of your reports in a tree table view. “Instead of flat tables, you now get a hierarchical layout where dimensions are stacked visually,” explained Thomas Eccel who posted about this on LinkedIn.
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Google To Relax Local Service Ads Photo Guidelines
Google is relaxing its photo guidelines for Local Service Ads. This may result in photos that were not previously allowed, may be allowed after May 22, 2025. I am not sure if these photos will automatically show up in your Local Service Ads or if you need to manually approve them after May 22nd.
