Almost All ChatGPT Users Also Use Google, But Only 15% Of Google Users Use ChatGPT

09/09/25
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article

TL;DR Summary of ChatGPT vs Google Usage Data: Who’s Winning the Search Battle?

New insights from Similarweb reveal that while ChatGPT is rapidly growing, Google remains the overwhelmingly dominant search platform. Approximately 95% of ChatGPT users also use Google, but only about 15% of Google users engage with ChatGPT. This highlights that despite AI advancements, traditional search engines are far from being replaced.

Optimixed’s Overview: Analyzing the Current Landscape of Search Platforms – Google’s Dominance Persists Amid ChatGPT Growth

Key Data Points on User Overlap and Traffic

Recent data from Similarweb and insights shared by industry experts provide a clear picture of the search market dynamics:

  • ChatGPT Users’ Behavior: In August 2025, about 95.3% of ChatGPT users also visited Google, indicating that ChatGPT is often used alongside, rather than instead of, Google.
  • Google Users’ Engagement: Only around 14.3% of Google users visited ChatGPT, showing that for the majority, Google remains the primary search tool.
  • Traffic Volumes: ChatGPT recorded 5.8 billion visits in August 2025, compared to Google’s massive 83.8 billion visits, underscoring the scale difference between the platforms.

Implications for SEO and Search Trends

These findings challenge the narrative that AI-driven large language models (LLMs) like ChatGPT are making traditional search engines obsolete. Instead, they suggest:

  • Complementary Use: Users tend to use ChatGPT in conjunction with Google rather than as a replacement.
  • SEO’s Continuing Relevance: Despite AI advancements, traditional search optimization remains crucial as Google still drives the majority of search traffic.
  • Market Dynamics: Google’s entrenched position and user base make it the dominant force in search, with AI tools currently serving as supplementary resources.

Conclusion

While ChatGPT and similar AI technologies are gaining traction and expanding their user bases, Google’s dominance in search is firmly established. Marketers and SEO professionals should recognize the evolving landscape but continue to prioritize strategies that align with Google’s massive reach and user engagement.