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Bing Ads Shop Now With Bag Icon Tests

Posted on June 4, 2025

Microsoft Tests Shopping Bag Icon to Enhance Bing Ads “Shop Now” Button

Introduction to the Bing Ads Update

Microsoft is experimenting with a new visual element on its Bing Ads “Shop Now” button by adding a shopping bag icon preceding the text. This small design tweak aims to improve user engagement on ads.

Details of the Test

  • The traditional Bing Ads “Shop Now” button typically displays only the text.
  • The current test introduces a shopping bag icon before the “Shop Now” label.
  • This update was first spotted by Sachin Patel and shared via a screenshot on X (formerly Twitter).

Potential Impact on Click-Through Rates

Although the change is minor, it is expected to significantly influence click-through rates by making the call-to-action more visually appealing and clearer to users.

Discussions about this test are ongoing in online forums and social media platforms.

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read original.

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