Microsoft Tests Shopping Bag Icon to Enhance Bing Ads “Shop Now” Button
Introduction to the Bing Ads Update
Microsoft is experimenting with a new visual element on its Bing Ads “Shop Now” button by adding a shopping bag icon preceding the text. This small design tweak aims to improve user engagement on ads.
Details of the Test
- The traditional Bing Ads “Shop Now” button typically displays only the text.
- The current test introduces a shopping bag icon before the “Shop Now” label.
- This update was first spotted by Sachin Patel and shared via a screenshot on X (formerly Twitter).
Potential Impact on Click-Through Rates
Although the change is minor, it is expected to significantly influence click-through rates by making the call-to-action more visually appealing and clearer to users.
Discussions about this test are ongoing in online forums and social media platforms.
Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read original.
