Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Microsoft Tests New Placement for Bing’s Recent Searches
Microsoft is experimenting with positioning “Recent searches” at the top of the Bing search results page. Previously, these were shown at the bottom or side. This update aims to improve user experience by making recent queries more accessible and visible. The change follows other tests like placing related searches and recent chats prominently.
Optimixed’s Overview: Enhancing Bing’s User Interface with Top-Positioned Recent Searches
Microsoft’s Experimentation with Bing Search Layout
Microsoft is actively testing new ways to improve Bing’s search interface by changing where certain features appear. One notable test moves the “Recent searches” section to the very top of the search results page, rather than its traditional placement at the bottom or on the sidebar.
Background of Bing’s Search Features Placement
- Recent Searches: Previously located at less prominent positions, now being tested at the page top for better visibility.
- Recent Bing Chats: Also shown at the top in some tests, indicating a trend toward prioritizing recent user activity.
- Related Searches: Experimented with sticky positioning and top placements to enhance user engagement.
Implications for Bing Users
By placing recent searches at the top, Microsoft aims to make it easier for users to revisit past queries quickly, potentially speeding up information retrieval and improving overall satisfaction. This UI change aligns with previous feature tests focused on surfacing relevant content more efficiently.
