Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Microsoft Advertising Tests Vertical Three Dots for Sponsored URLs in Bing
Microsoft Advertising is experimenting with a new design for sponsored ad URLs in Bing search results, replacing the traditional arrow down icon with vertical three dots. This visual change aims to distinguish ads more clearly, differing from Google’s use of similar icons for both ads and organic listings. The test was first spotted by industry expert Sachin Patel, though it is not widely replicable yet.
Optimixed’s Overview: How Microsoft Advertising is Refreshing Bing’s Sponsored Ad Interface
Introduction to the New Design Test
Microsoft Advertising is currently testing a fresh visual cue for sponsored ads displayed in Bing search results. Instead of using the familiar arrow down icon next to the URL, the platform is trying out vertical three dots to indicate sponsored content.
Details and Context
- Previous tests: Bing had previously experimented with horizontal three dots, but the current test introduces vertical dots, offering a subtle yet distinct look.
- Comparison with Google: Google employs similar icons for both organic results and ads, whereas Bing’s approach reserves this symbol exclusively for sponsored ads, potentially enhancing clarity for users.
- Observation and Replication: While the test has been spotted by expert Sachin Patel and shared publicly, it remains a limited rollout and isn’t widely seen by all users yet.
Implications
This design change reflects Microsoft’s ongoing efforts to improve user experience by making sponsored content more identifiable without disrupting the search interface’s clean look. If successful, the vertical three dots could become a new standard visual indicator for ads on Bing.
