Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article
TL;DR Summary of Google Ads Channel Performance Report Updates
Google Ads has introduced a new “Campaign Type” selection option in the Channel Performance report attributes, spotted by industry expert Mike Ryan. This feature hints at expanded support beyond just Performance Max campaigns, potentially including Demand Gen campaigns and more. Upcoming updates may also bring enhanced network segmentation and API access improvements, offering advertisers greater filtering and segmentation capabilities.
Optimixed’s Overview: Enhancing Google Ads Reporting with Expanded Campaign Type Support
Introduction of Campaign Type Attribute in Channel Performance Reports
Google Ads has quietly added a new “Campaign Type” attribute in its Channel Performance report, signaling a shift towards more granular campaign analysis. This addition was first noticed by Mike Ryan, who highlighted the potential for broader campaign inclusion beyond the current focus on Performance Max campaigns.
Implications for Advertisers
- Expanded Campaign Coverage: Initially limited to Performance Max, the Channel Performance report is expected to soon support other campaign types like Demand Gen, enhancing reporting depth.
- Improved Filtering and Segmentation: The new attribute will allow advertisers to better segment and analyze campaign data, facilitating more informed optimization decisions.
- API Enhancements: Upcoming API updates may include Search Partner data and network segmentation within asset groups, providing more detailed performance insights.
Looking Ahead
The phrase “at this time” in Google’s tooltip suggests that these features are part of ongoing improvements. Advertisers can anticipate more robust and flexible reporting tools, enabling a clearer understanding of campaign performance across different channels and formats.
