AI and Machine Learning in SEO

In December, Google told us they are testing powering AI Overviews using Gemini 2.0. We think we even saw Google testing this in the wild with deeper AI Overviews with tons of…

AI Mode is a Gemini 2.0-powered Google Search feature designed to provide more thorough, multi-part responses to complex queries.

AI Mode is a Gemini 2.0-powered Google Search feature designed to provide more thorough, multi-part responses to complex queries.

Plus, AI Overviews are now available to more searchers, including teenagers.

Google’s looking to fend off rising competition in search. 

Google’s adding more AI elements to its shopping options.

Google’s new features, including vision match and virtual try-ons, create a more interactive, personalized shopping experience for consumers.

Google is now using generative AI, and labeling it as such, within the Google Search product details overlay. When you click on a product listing in Google Search, the overlay window has…

Google is now showing AI Overviews within the movie review summaries in Google Search. Under the review summaries is a disclaimer that reads, “Al overviews are experimental.”

The new overview provides key insights into how you can maximize AI adoption.

Glenn Gabe covers the drop in featured snippets as Google’s AI overviews expand, including how to track featured snippet prevalence over time for your niche.

Generative AI makes it easy to create mediocre content at scale. That means, most of the web will become mediocre content, and you need to work harder to stand out.

Some users say Pinterest is being “overrun” by AI slop.

As AI transforms search, understanding vectors is key to staying visible. Here’s how to optimize your content for this new era of SEO.

Microsoft is now showing the sources it used to generate its AI-based “from sources across the web” section in Bing Search. If you click on the little i icon, Bing will show…

Microsoft is testing another user interface and experience for the links they show within its AI Answers, the Copilot responses. These links show with a hyperlink icon and the domain name spelled…

Microsoft seems to be testing a more fully AI-powered search engine, which may be named Copilot Search. Copilot is the name of Microsoft’s AI features, formerly known as Bing Chat.

Consumers increasingly turn to ChatGPT and similar channels for product and brand recommendations.

OpenAI’s Deep Research is built for me, and I can’t use it. It’s another amazing demo, until it breaks. But it breaks in really interesting ways.

As we kick off 2025, the landscape of AI-powered search has undergone a seismic shift. With OpenAI’s December 2024 integration of SearchGPT into the free version of ChatGPT, and significant advances in…

We studied 3,000 sites to work out how much traffic you should expect from AI, and which chatbots are the most generous AI referrers.

Google’s latest earnings call was all about AI. We will see them appear for more queries. Project Mariner and Project Astra are going to change how we interact with computers. And Search…

Watch now | This episode is for whomever is interested in data workloads for AI particularly event streaming and how those will be used in

Google is sending emails to some advertisers letting them know that they can opt out of a test, where Google will use AI to automatically create backgrounds for their images in Google…

Learn how AI content detectors really work—and how to beat them, according to the research.

Google’s AII system will generate backgrounds for product images while maintaining the original product appearance. Advertisers can opt out.

This is a new labs experiment where Google AI calls businesses to find out what they charge for a service & when it’s available.

In early December, Sundar Pichai, the CEO of Google, said Google is starting to test powering AI Overviews with Gemini 2.0. Well, we may be starting to see some of that in…