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AI and Machine Learning in SEO

Explores the impact of AI and machine learning on SEO and digital marketing.

Are better models better? — Benedict Evans

Source: Essays — Benedict Evans

By: Benedict Evans

Posted on January 22, 2025

Every week there’s a better AI model that gives better answers. But a lot of questions don’t have better answers, only ‘right’ answers, and these models can’t do that. So what does…

How AI Overviews are Shaping Search Results: Insights and Implications

Posted on January 22, 2025

The recent analysis of 46,000 keywords explores how AI Overviews are appearing in search results, which industries are most affected, and the implications for SEO strategy. The findings break down differences across markets, search intent, and SERP features, offering insights into the influence of AI on various verticals.

Google Search From The Web Cards

Source: moz (en-US)

Posted on January 13, 2025

Google is testing another variation of “from the web” sections in its search results. This one is more for local queries, where Google shows a carousel of cards snippets titled “From the…

5 AI Trends That Will Dominate 2025, From Apple to Agents and Beyond

Source: Search Engine Optimization (SEO) Trends, Techniques & Marketing

By: Trishla Ostwal

Posted on January 2, 2025

AI’s evolving ability to reason more effectively and retain more context means brands can stay ahead of the competition.

5 AI Trends That Will Dominate 2025, From Apple to Agents and Beyond

Source: Search Engine Optimization (SEO) Trends, Techniques & Marketing

By: Trishla Ostwal

Posted on January 2, 2025

AI’s evolving ability to reason more effectively and retain more context means brands can stay ahead of the competition.

SEO Content Marketing Specialist ~ Bellesa ~ Remote (Montreal, CAN)

Source: Search Engine Land

By: Barry Schwartz

Posted on December 26, 2024

We are looking for an SEO and Content Marketing Specialist to join our team! Join a fast-growing, woman-led company to help continue to destigmatize pleasure and evoke real societal change. Job Description:…

Google Testing Sticky Headers For Ads & Results

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 20, 2024

Google is testing that new large ad and organic label headers design but this time having the header stick to the top as you scroll.

Google updates crawlers and user-triggered fetchers documentation

Source: Search Engine Land

By: Bruce Clay

Posted on December 19, 2024

With that, Google expanded how Google products are affected by each crawler and gave robots.txt examples for each crawler.

Technical SEO Specialist ~ Abt ~ In-Office (Glenview, US)

Source: Search Engine Land

By: Casey Nifong

Posted on December 18, 2024

Description Abt Electronics has an immediate opening for the position of an in-house Technical SEO Specialist. We are a family-owned company that has been in business since 1936 and continues to experience…

Google Testing Search Results Without Breadcrumbs

Source: The Internet Marketing Driver

By: Glenn Gabe

Posted on December 18, 2024

Google is testing showing search results snippets without the breadcrumbs in the URL section of the snippet. Google has tested removing URLs and breadcrumbs completely before, but now Google is testing removing…

SEO Manager ~ Employment Hero ~ Remote (UK)

Source: Search Engine Land

By: Danny Goodwin

Posted on December 17, 2024

Our mission and where you fit in At Employment Hero, we’re an ambitious bunch of people on a mission to make employment easier and more valuable for everyone. Since our inception in…

SearchGPT: What you need to know about OpenAI’s search engine

Source: BrightEdge blogs

By: Jim Yu

Posted on December 17, 2024

Unpack the key features and marketing insights of SearchGPT, OpenAI’s innovative search tool and its potential to rival Google’s dominance.

Daily Search Forum Recap: September 11, 2024

Source: Search Engine Land

By: Danny Goodwin

Posted on December 16, 2024

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google is testing a new…

How to build and retain brand trust in the age of AI

Source: Search Engine Land

By: Danny Goodwin

Posted on December 16, 2024

Learn how to adopt AI safely, build trust and manage risks while keeping employees and customers at the heart of your strategy.

Technical SEO Analyst ~ VELOX ~ In-Office (Boise, US)

Source: Search Engine Land

By: Jason Barnard

Posted on December 12, 2024

VELOX is a digital marketing agency that combines business intelligence with services and technology. We take pride in working with our clients to build more productive and revenue-driving businesses swiftly. We help…

SEO Specialist ~ Whereoware ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 12, 2024

Description Leading digital experience agency for +20 years, Whereoware drives smart growth through digital strategy and activation. We specialize in successfully guiding brands through the ever-changing digital landscape, through customer acquisition, retention,…

SEO Specialist (Contract) ~ EyeUniversal LLC ~ Remote (US)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 12, 2024

Remote SEO Specialist at EyeUniversal LLC EyeUniversal is a Digital Agency based out of Southern California. We’re looking for an experienced, and Remote SEO Specialist to join our team. You will be working closely with…

Video: Google August Core Update Done, Google Interview, Google Ads & Merchant Center News & The YouTube Algorithm SEO

Source: Search Engine Land

By: Danny Goodwin

Posted on December 11, 2024

This week, the Google August 2024 core update finished rolling out, a bit earlier than expected. There is still search volatility, a lot of it…

Google Search Volatility Still Heated After August Core Update Rollout

Source: Search Engine Land

By: Barry Schwartz

Posted on December 11, 2024

It is like the Google August 2024 core update didn’t finish rolling out, or maybe something else is going on, because I am still seeing a lot of signals of intense search…

SEO Specialist ~ Design Tech Profs ~ Remote (US)

Source: SparkToro

By: Rand Fishkin

Posted on December 11, 2024

Description Design Tech Profs is a leading digital marketing agency specializing in website design, development, and search engine optimization. We are currently seeking an experienced Search Engine Optimization Specialist (SEO) to join…

Google Image Search From This Image Feature

Source: Search Engine Land

By: Clark Sang

Posted on December 9, 2024

Google is testing a new feature, or search refinement, within the image search results that shows you “from this image.” I suspect this shows you matches of other image search results, from…

Exclusive: Startup ProRata.ai Launches AI Search Engine to Pay Content Creators

Source: Search Engine Optimization (SEO) Trends, Techniques & Marketing

By: Trishla Ostwal

Posted on December 9, 2024

ProRata has inked deals with 400 major media companies, including BuzzFeed, Recurrent Ventures, and Arena Group

SEO Specialist (B2B & SaaS) ~ Flow Agency ~ €40k-€50k ~ Remote (UK)

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 9, 2024

You are currently working as an SEO specialist or content strategist in a digital marketing agency. Things can get quite hectic as clients and team members turn over often. Deadlines are always…

Sr. SEO Manager ~ American Cancer Society ~ $70k-$90k ~ Remote (US)

Source: Search Engine Land

By: Edna Chavira

Posted on December 5, 2024

At the American Cancer Society, we’re leading the fight for a world without cancer. Our employees and 1.5 million volunteers are raising the bar every single day. We actively seek candidates from…

Global search engine AI innovations: What SEOs need to know

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

Posted on December 3, 2024

Baidu, Yandex, Naver and Seznam are reshaping the global search market with new products and features using AI and LLMs.

How AI is Revolutionizing SEO in Modern Marketing Operations

Posted on December 2, 2024

The article discusses the growing integration of AI in marketing operations, focusing on how AI tools are transforming SEO practices. AI is becoming essential in optimizing search strategies and automating tasks, allowing marketing professionals to focus on higher-level strategy and creativity.

Amazon Ads: How to boost efficiency and reduce wasted spend

Source: Search Engine Land

By: Garrett Sussman

Posted on November 27, 2024

Improve your Amazon Ads ROI with tips on audience targeting, keyword strategy, campaign segmentation and continuous optimization.

Bing Image Search Refinement Cards

Source: Search Engine Land

By: Olaf Kopp

Posted on November 27, 2024

Microsoft now has these refinement cards or boxes directly in the Bing Image Search results interface. In these cards, Bing will show you a refinement option for your query with example photos…

Lots Of Noindex & Nofollow Does Not Signal Low Quality Issues With Your Site

Source: Search Engine Land

By: Ed Coles

Posted on November 27, 2024

Martin Splitt from Google said on the latest SEO office hours that having lots of nofollow or noindex tags or attributes on your site does not signal to Google that you have…

Google Your Related Searches Sidebar Timeline

Source: Search Engine Land

By: Christina Adame

Posted on November 25, 2024

Google is testing a new search feature named “your related searches” that seems to be pinned to the sidebar of the Google Search results. It reminds me of the Chrome Journeys but…

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