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AI and Machine Learning in SEO

Explores the impact of AI and machine learning on SEO and digital marketing.

How To Adjust Your Content Strategy for Google’s AI Mode

Source: moz (en-US)

07/01/25

Source: moz (en-US). Read the original article TL;DR Summary of How to Adapt Your Content Strategy for Google’s AI Mode Google’s AI Mode fundamentally changes traditional SEO by prioritizing brand authority and…

Meta Wins Case Over Its Use of Copyright-Protected Content to Train AI

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/30/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Legal Implications of AI Training on Copyrighted Works: Meta’s Court Victory The recent federal court…

How Co-Citations Drive AI SEO

Source: SEO - Practical Ecommerce

By: Ann Smarty

06/30/25

Source: SEO – Practical Ecommerce by Ann Smarty. Read the original article TL;DR Summary of Understanding Co-Citations and Their Impact on AI-Driven SEO Co-citations—instances where two or more sources are cited together—play…

Key Traditional vs AI Search Differences – A Visual Comparison

Source: SEO Blog by Aleyda

By: Aleyda Solis

06/29/25

Source: SEO Blog by Aleyda by Aleyda Solis. Read the original article TL;DR Summary of Key Differences Between Traditional and AI Search for Marketers Traditional search relies on short, keyword-based queries focused…

Liz Reid, Head Of Google Search, On Ads & SEO With AI Search

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/27/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Insights on Google’s AI Search, SEO, and Ads from Liz Reid Interview Google’s AI Search is evolving…

Meta Looks to Acquire More Talent for its Expanding AI Push

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/26/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta’s Strategic Expansion into Conversational AI and Voice Replication Meta is aggressively investing $65 billion…

YouTube Tests Expanded AI Discovery, Broadens Access to its In-Stream Chatbot

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/26/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Introduces AI-Powered Search and Chatbot to Enhance Content Discovery YouTube is rolling out an…

AI Traffic Has Increased 9.7x in the Past Year

Source: Data & Studies - SEO Blog by Ahrefs

By: Louise Linehan

06/26/25

Source: Data & Studies – SEO Blog by Ahrefs by Louise Linehan. Read the original article TL;DR Summary of Ahrefs’ Latest AI Traffic Growth Analysis AI-driven traffic is growing steadily but remains…

WhatsApp Adds AI-Powered Message Summaries to Help You Catch Up on Chats

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/25/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of WhatsApp Introduces AI-Powered Message Summaries Despite Privacy Concerns WhatsApp has launched Message Summaries, an AI…

LinkedIn Adds More AI Tools to Assist Recruiters

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/25/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of LinkedIn’s Advanced AI-Assisted Search Revolutionizes Recruitment LinkedIn’s Advanced AI-Assisted Search allows recruiters to use natural…

AI Search Currently Drives Less Than 1% of Traffic To Most Sites, Google Is Still Dominant, and Watch The Long-term Risk of Ignoring Google Search

Source: The Internet Marketing Driver

By: Glenn Gabe

06/25/25

Source: The Internet Marketing Driver by Glenn Gabe. Read the original article TL;DR Summary of How to Track AI Search Traffic in Google Analytics 4 and Why Ignoring Google Search is Risky…

How to Future-Proof Your SEO Strategy with Relevance Engineering

Source: moz (en-US)

06/24/25

Source: moz (en-US). Read the original article TL;DR Summary of AI and SEO: Navigating Google’s AI Mode and Relevance Engineering Google’s AI Mode is revolutionizing search by blending AI-generated summaries with traditional…

Websites With More Organic Search Traffic Get Mentioned More in AI Search

Source: Data & Studies - SEO Blog by Ahrefs

By: Patrick Stox

06/23/25

Source: Data & Studies – SEO Blog by Ahrefs by Patrick Stox. Read the original article TL;DR Summary of How AI Search Mentions Correlate with Organic Traffic in June 2025 AI Search…

Google Touts Its Index Freshness As An Advantage For AI

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/23/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s Advantage in AI Through Index Freshness Google’s index freshness is a major strength underpinning its AI…

Is ChatGPT Catching Google on Search Activity? [Infographic]

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/22/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Is Google at risk of losing its online discovery crown to ChatGPT? Google currently dominates…

Elon Pledges to Retrain Grok Chatbot With More Ideologically Aligned Answers

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/22/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Elon Musk’s Grok Chatbot Faces Controversy Over Biased Data Editing Elon Musk plans to remove…

Meta Announces Oakley-Branded AI Glasses Aimed at Athletes

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/20/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of Meta Unveils Oakley Meta HSTN AI Smart Glasses for Sports Enthusiasts Meta has launched the…

YouTube Announces Expanded Access to Gen-AI Creative Tools, New Usage Insights

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/19/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of YouTube Expands Access to Google’s VEO AI Tools and Shares Key Usage Insights YouTube is…

More Challenges for X as xAI Faces Mounting Costs

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/19/25

Source: Social Media Today – Latest News by Andrew Hutchinson. Read the original article TL;DR Summary of The Uncertain Financial Future of X and xAI Under Elon Musk X app faces ongoing…

AI prompt engineering in 2025: What works and what doesn’t | Sander Schulhoff (Learn Prompting, HackAPrompt)

Source: Lenny's Newsletter

By: Lenny Rachitsky

06/19/25

Source: Lenny’s Newsletter by Lenny Rachitsky. Read the original article TL;DR Summary of The Ultimate Guide to Prompt Engineering and AI Red Teaming with Sander Schulhoff Prompt engineering remains crucial for optimizing…

Google Rolls Out Talk & Listen Version Of Search Live

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/19/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google Launches Audio Talk and Listen Version of Search Live in AI Mode Google is rolling out…

What I Learned From Analyzing Google’s AI Mode Patent

Source: moz (en-US)

06/19/25

Source: moz (en-US). Read the original article TL;DR Summary of Google’s New Patent on Search With Stateful Chat and AI Mode Google’s upcoming AI Mode revolutionizes search by integrating conversational memory and…

Meet the New Web Crawlers: AI Bots Are Closing in on Search Engine Bots

Source: Data & Studies - SEO Blog by Ahrefs

By: Patrick Stox

06/18/25

Source: Data & Studies – SEO Blog by Ahrefs by Patrick Stox. Read the original article TL;DR Summary of The Growing Impact and Challenges of AI Bots in Web Crawling The rise…

The Great Decoupling (or Why Your Clicks Are Down and Impressions Up)

Source: Content Marketing - SEO Blog by Ahrefs

By: Ryan Law

06/17/25

Source: Content Marketing – SEO Blog by Ahrefs by Ryan Law. Read the original article TL;DR Summary of How AI Overviews Are Disrupting Google Search Clicks and Impressions The rollout of AI…

Websites Using AI Content Grow 5% Faster [+ New Research Report]

Source: Content Marketing - SEO Blog by Ahrefs

By: Ryan Law

06/17/25

Source: Content Marketing – SEO Blog by Ahrefs by Ryan Law. Read the original article TL;DR Summary of How Generative AI is Transforming Content Marketing: Performance, Risks, and User Insights Our survey…

Google AI Mode Displayed Within People Also Ask & Chrome

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/17/25

Source: Search Engine Roundtable by barry@rustybrick.com (Barry Schwartz). Read the original article TL;DR Summary of Google’s New AI Mode Integration in Search Features Google is **testing AI Mode** within the **People Also…

Does AI Search Traffic Convert Better Than Traditional Search? For Ahrefs, Yes: 0.5% of Visitors Drove 12.1% of Signups

Source: Data & Studies - SEO Blog by Ahrefs

By: Patrick Stox

06/16/25

Source: Data & Studies – SEO Blog by Ahrefs by Patrick Stox. Read the original article TL;DR Summary of AI Search Traffic vs Traditional Search: Insights from Ahrefs Data AI search visitors…

The Forgotten Coupling – With AI Overviews Surging in Web Search, Don’t Overlook Image Search, Video Mode, and the News Tab in Search

Source: The Internet Marketing Driver

By: Glenn Gabe

06/16/25

TL;DR Summary of How to Boost Traffic Amid AI Overview Impact on Web Search The rise of AI Overviews in search results is causing a drop in clicks despite stable impressions for…

OpenAI Improves ChatGPT Search Response Quality

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

06/16/25

TL;DR Summary of OpenAI Enhances ChatGPT Search with Smarter, Multi-Modal Responses OpenAI has upgraded ChatGPT’s search capabilities to deliver more comprehensive and up-to-date answers. The AI now supports longer conversational contexts and…

5 AI-Powered Workflows Every SEO Should Be Using Today

Source: moz (en-US)

06/16/25

Source: moz (en-US). Read the original article TL;DR Summary of Unlocking SEO Success with AI-Powered Workflows and Moz API Integration Discover how integrating Moz’s SEO API with the Relevance AI platform creates…

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