AI and Machine Learning in SEO

I’m SparkToro’s VP Marketing and here’s how I spent a recent afternoon: I sifted through our Google Analytics dashboard. I was looking for our most

Align your PPC initiatives with broader marketing strategies with these four tactics for harmonizing campaigns across channels.

Explore how notability and transparency complement Google E-E-A-T and how to integrate these elements seamlessly into your digital strategy.

While Microsoft has offered tools to import your Google Ads campaigns into Microsoft Advertising, including PMax import tools – now you can supposedly import from PMax to PMax, with Microsoft fully supporting…

The content marketing funnel is way overhyped.

Have you seen the “dishes nearby” carousel in the mobile Google Search results? I am not 100% sure if it is new, but I don’t think I’ve covered it before. But Google…

Busbud is the largest online travel agency specializing in intercity bus and coach travel with the broadest global coverage. Traveling is our passion, and we work hard to offer the most comprehensive…

Currently, Bing Webmaster Tools will give you up to six months of data, but Microsoft may extend that up to 24 months. Fabrice Canel from Microsoft said on X, “We will consider…

Imagine you pay for an advertisement, someone then clicks on that ad and is then able to see local competitors. Is that ad worth buying? Well, Google Local Service Ads that bring…

Brought to you by: • Sprig—Build a product people love • Eppo—Run reliable, impactful experiments • Vanta—Automate compliance. Simplify security. — Marty Cagan is a luminary in the world of product. He’s…

Google has updated its Google Business Profile help documentation to add a line saying that Google may show your social media posts in Search if you have associated your social media links…

Industry research finds correlations between site elements and Helpful Content impacts.

Microsoft announced that Performance Max campaigns are available globally on Microsoft Advertising today, March 5th. So now any advertiser can start using PMax campaigns.

Here’s a complete history of the Google Panda Update, its impact on search results, and its lasting legacy on SEO.

The updated Google Ads offers new capabilities and features to help track campaign performance more efficiently.

Bing Search’s sitelinks can sometimes be expanded to see sub-sitelinks, deeper level sitelinks. This is something Google experimented from time to time but something Bing Search does on mobile right now, at…

It’s always easy to blame Google when your content doesn’t rank. But maybe – just maybe – the problem isn’t Google. It’s you.

🔮 Is usage-based pricing still the future of SaaS?

An analysis of 50 sites finds strong correlations between features found on websites and Google algorithm update winners and losers.

How to Speed Up a Technical Audit Execution for Faster SEO Growth [Free Templates]

Location-based businesses must focus on five areas – discovery, relevancy, experience, engagement and conversions – to drive impact today.

Nothing could be worse for a business than existing customers thinking you no longer exist. With millions of Google Business Profile websites being shut down, Miriam Ellis outlines your options for a…

Brought to you by: • CommandBar—AI-powered user assistance for modern products and impatient users • Vanta—Automate compliance. Simplify security. • LinkedIn Ads—Reach professionals and drive results for your business — Jason Lemkin…

Apple has showed a bunch of cool ideas for generative AI, but much more, it is pointing to most of the big questions and proposing a different answer – that LLMs are…

Google has a severe diversity issue in Search results as Reddit absolutely dominates the Discussions and forums SERP feature.

Google is testing a new feature for featured snippets that will animate the highlighting of the text of part of the featured snippet. It looks like Google is manually highlighting the text…

Join our team as a Customer Success Manager for our B2B SaaS company specializing in SEO tools. You’ll play a crucial role in ensuring our clients achieve success with our software. By…

TikTok wants more people to search more often on the platform. The platform is encouraging users to add search to their device home screen.