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AI and Machine Learning in SEO

Explores the impact of AI and machine learning on SEO and digital marketing.

Meta’s Increasingly Relying on AI to Make Decisions About User Experience Elements

Source: Social Media Today - Latest News

By: Andrew Hutchinson

06/01/25

Meta’s Increasing Dependence on AI for Risk Assessment and Content Moderation Raises Key Concerns Expansion of AI in Meta’s Internal Processes Meta is significantly boosting its use of AI-powered systems across various…

Page Needs To Be Indexed To Be Shown In Google AI Mode

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/30/25

Google AI Mode Requires Indexed Content for Citation and Linking Indexing is Essential for AI Mode and AI Overviews Google has confirmed that for content to appear as a citation or supporting…

Telegram Signs Deal to Host xAI’s Grok Chatbot

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/28/25

xAI’s Grok Chatbot Expands to Telegram Telegram and xAI have agreed to a 1-year partnership to integrate the Grok chatbot into Telegram’s messaging platform, making it available to over a billion users….

Most SEOs Are Scared About Google AI Mode

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/28/25

SEO Community’s Reaction to Google’s AI Mode Google’s rollout of AI Mode in the US, touted as the future of Google Search, has raised concerns among many SEO professionals about the impact…

An Overview of LinkedIn’s AI-Powered Accelerate Campaigns [Infographic]

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/27/25

LinkedIn’s AI-Powered Accelerate Campaigns Accelerate campaigns leverage LinkedIn’s AI to streamline and enhance the advertising process, helping marketers quickly create, launch, and optimize high-performance ads. Key Features Audience Targeting: AI predicts the…

SEO for AI Mode, per Google

Source: SEO - Practical Ecommerce

By: Ann Smarty

05/26/25

A new post on optimizing content for AI answers offers few new tactics but does hint at the future of organic search traffic.

A 3-step AI coding workflow for solo founders | Ryan Carson (5x founder)

Source: Lenny's Newsletter

05/26/25

Watch now | A 5x founder’s playbook for working with Cursor: PRDs, task lists, and a structured system that makes vibe coding actually work

What 75,000 Brands Taught Us About Getting Mentioned in AI Overviews

Source: Data & Studies - SEO Blog by Ahrefs

By: Louise Linehan

05/26/25

We analyzed 75,000 brands to see which search factors are most likely to influence brand mentions in AI Overviews. Here’s what we found.

Google AI Mode’s Query Fan-Out Technique: What is it & How Does it Mean for SEO?

Source: SEO Blog by Aleyda

By: Aleyda Solis

05/25/25

Learn what Google AI Mode’s Is, how does it work and the implications for SEOs.

Meta Gains DPC Approval To Use EU User Data for AI Training

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/22/25

Another step forward for Meta’s expanded AI push. 

Google Releases Documents On Using AI Content & AI Search Features

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/22/25

Google has published two new help documents on the topic of AI; one on guidance on using generative AI content on your website and the second on AI features and your website….

Meta Shares Insights on the Business Benefits of Open Source AI

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/21/25

A look at how businesses view adoption of Meta’s open source Llama AI models.

Intercom’s decisive bet on AI

Source: Kyle Poyar’s Growth Unhinged

By: Kyle Poyar

05/21/25

Co-founder Des Traynor takes us behind the scenes

Google AI Mode Live In US; Tests Deep Search, Live Search, Personalization, Custom Charts, Shopping & Agentic Features

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/21/25

Google had a lot of news out of Google I/O, as you would expect. The big item, which we predicted, was that AI Mode is now available to all US searchers without…

Structured Data in the AI Search Era

Source: BrightEdge blogs

By: Lem Park

05/21/25

Structured data is a way to label and organize the information on your webpages so machines (and AI) can understand it. Google defines it as “a standardized format for providing information about…

X Adds New Elements to its Grok AI Chatbot

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/20/25

Some new elements for Elon’s AI chatbot.

Google Outlines AI Advances at I/O Event, Including Shopping and Search Updates

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/20/25

A range of new advances announced at Google’s annual showcase event. 

Microsoft Hiring Creators To Promote Copilot Search in Bing

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/20/25

Microsoft’s Jordi Ribas announced they are partnering with creators to showcase how they use Copilot Search in Bing. Copilot Search in Bing was launched in early April, as its new AI powered…

74% of New Webpages Include AI Content (Study of 900k Pages)

Source: Data & Studies - SEO Blog by Ahrefs

By: Ryan Law

05/19/25

We’re about to release our new AI content detector, so we decided to put it through its paces.

Long-Tail Keyword Optimization for AI

Source: BrightEdge blogs

By: Lem Park

05/19/25

Why Long-Tail SEO Matters More Than Ever

Google AI Mode Gets Faster

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/19/25

Google AI Mode seems like it got a lot faster over the past day or so. Instead of going through the steps of saying thinking about this, searching for results, organizing results,…

Are AI Chatbots Taking Over Online Search? [Infographic]

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/18/25

AI is becoming a bigger discovery source.

Microsoft CPO: If you aren’t prototyping with AI you’re doing it wrong | Aparna Chennapragada

Source: Lenny's Newsletter

By: Lenny Rachitsky

05/18/25

Microsoft CPO on how PMs become even more valuable with the rise AI.

AI Search: Where Are We & What Can We Do About It?

Source: SEO Blog by Aleyda

By: Aleyda Solis

05/18/25

How SEOs should navigate the new AI Search reality? I Go through this in this guide based on a recent event presentation.

Google Working To Make It Easier To Share AI Overviews & AI Mode Responses

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/16/25

Robby Stein, VP of Product at Google Search, confirmed Google is working on making it easier to share AI Overviews within Google Search and AI Mode responses.

Google Search AI Overview With Shuffle Button

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/16/25

Google is testing a “Shuffle” button in some of its AI generated answers within the Google Search results. When you click the shuffle button, it seems to redo or change up the…

Building AI Products at Amazon & Amazon Q – Anoop Deoras (Director, AWS Agentic AI)

Source: Software Snack Bites

By: Shomik Ghosh

05/14/25

Listen now | Hyperscalers and large tech companies have been rapidly embracing AI.

TikTok Adds New Option to Animate Still Images with AI

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/13/25

TikTok’s “AI Alive” is the platform’s first AI-driven image-to-video creation feature.

Google Launches AI-Based 3D Asset Generation for Shopping Listings

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/12/25

The system uses AI to generate better-looking 3D product shots.

Google Testing AI Mode Button On Google Search Box

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/12/25

Google is testing ways to get more people to try AI Mode with a new AI Mode button in the Google Search bar on the Google home page. We’ve seen Google test…

Google Recipes With Interactive AI Overviews

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/12/25

Google is testing a new recipe search feature that seems to be powered by AI Overviews, it also seems to be a Search Labs feature. This allows you to see recipe ideas,…

Google Search Stops 20X More Scammy Pages

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/09/25

Google said it is now able to catch “20-times the number of scammy pages,” that it did in the past, leading to a reduction of “these scams by more than 80% in…

Google’s AI Adventure – One Year On

Source: SEO for Google News

By: Barry Adams

05/08/25

A year after the introduction of AI Overviews, let’s look at the impact on publishers’ traffic and visibility and what’s next in store for AI in search.

LinkedIn Launches AI-Powered Career Discovery Tools

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/07/25

Now, you’ll be able to describe your dream job, and LinkedIn will help you find it.

Is it safe? Does Google’s evolving view of auto-translated content, and lack of action with Reddit’s AI translations, open the floodgates for site owners?

Source: The Internet Marketing Driver

By: Glenn Gabe

05/05/25

Glenn Gabe covers Google’s evolving view of auto-translated content, including using AI to translate content at scale (based on Reddit’s heavy use of AI-translations).

Meta’s AI Chatbot Reawakens Concerns About Data Tracking

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/05/25

Personalization generally comes at the cost of privacy. 

Inside Devin: The world’s first autonomous AI engineer that’s set to write 50% of its company’s code by end of year | Scott Wu (CEO and co-founder of Cognition)

Source: Lenny's Newsletter

By: Lenny Rachitsky

05/04/25

How Devin, the world’s first AI software engineer, is transforming coding—and why AI will create more engineering jobs, not fewer

Google Expands Access to Conversational AI in Search

Source: Social Media Today - Latest News

By: Andrew Hutchinson

05/01/25

Google’s giving more people access to its new “AI Mode” in Search.

Google Testing AI Overviews On Right Hand Side

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

05/01/25

Google is testing showing AI Overviews on the right hand side of the search results page. I am not sure if this is specific to local queries and a replacement of sorts…

Zuckerberg Discusses AI Bot Profiles and the Potential for AI Companionship

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/30/25

Zuckerberg has addressed the potential for AI bot profiles in social apps.

Pinterest Officially Launches Tags on AI-Generated Content

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/30/25

Pinterest has seen an influx of AI generated content of late.

Meta Outlines Privacy-Enhanced Approach to AI on WhatsApp

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/29/25

A more privacy-focused approach to AI on WhatsApp.

Meta Launches Standalone AI Chatbot App Designed for Conversational Use

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/29/25

Meta’s new standalone app is designed to be a conversational partner in everyday life.

Bing Testing New AI Answer Summary

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/29/25

Microsoft is testing a new format for an AI Answer or AI Summary in the Bing Search results. This shows the AI generated answer as a list of terms that can be…

Make product management fun again with AI agents

Source: Lenny's Newsletter

By: Lenny Rachitsky

04/29/25

Tal Raviv shares a hands-on playbook for using AI agents to ditch PM busywork and make product management fun again.

Study Shows That AI Bots Are More Persuasive Than Humans in Divisive Debate

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/28/25

A new study has found that AI-generated bots can successfully persuade human users.

How this former NYT columnist uses ChatGPT to brainstorm ideas, do research, and find the perfect metaphor | Farhad Manjoo

Source: Lenny's Newsletter

By: Claire Vo

04/28/25

Farhad Manjoo shares his process for using AI to help him write

Google Used Search Signals & Data To Train Gemini AI Models

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

04/28/25

Google uses its search engine data and signals to help train its Gemini AI models, we learned from documents from the DOJ deposition testimony. Although, we kind of knew that when Google…

How to Align Your SEO Process With AI Discovery [Infographic]

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/27/25

Some pointers on how to evolve your SEO strategy to align with AI-based discovery. 

Meta’s AI Models Will Be Made Available to Astronauts on the ISS

Source: Social Media Today - Latest News

By: Andrew Hutchinson

04/27/25

Meta’s working with Booz Allen to make its AI models available in space.

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