AI and Machine Learning in SEO

What’s the overlap between AI Search vs traditional search results optimization? I’ve created a comparison going through search behavior, areas of optimization and KPIs To track and Goals to achieve. I’ll be…

Generative AI is changing search. Goodbye blue links, hello AI answers. Learn what this shift means for the future of SEO and traffic.

Discover how AI-powered search is reshaping SEO and what your brand needs to do to thrive.

A full listing of Meta’s contributions, especially on AI development. 

In late February, Microsoft began quietly testing its new AI Search interface and engine probably named Bing Copilot Search or maybe just Copilot Search. Well, now it seems to be more rolled…

It appears that Google is letting Reddit’s AI translated pages rank too well within its search results. This is in addition to Google letting Reddit get a lot of other search visibility,…

Discover how deep research and agentic AI models are transforming search and the way users find information.

Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention. 

Google announced a number of features across Google Search, Maps, Lens and other areas around travel and vacation planning. Some of the features were already out there but let’s recap some of…

AI hasn’t replaced Google Search, but LLMs are here to stay. Brands that work AI optimization into their strategy now will get ahead.

Now, Telegram Premium users will be able to consult Grok within their chats.

New insights into the latest branded video content and creation trends.

Glenn Gabe covers ‘Gemini with personalization’ which enables Google’s Gemini to tap into your Search history to answer questions. It’s another important step towards Jarvis.

Now AI Overviews are available in Germany, Belgium, Ireland, Italy, Austria, Poland, Portugal, Spain and Switzerland.

AI drives significant brand awareness, creates more informed audiences, and delivers more qualified leads—but it’s not just about traffic.

Clint Butler, a prominent search-engine optimizer, says the first hurdle is knowing which platform to optimize.

Learn six AI search players to watch (Google AI Overviews, ChatGPT search, and beyond), how they source content, and what it means for SEO.

For the first hour or so, the invites to try out AI Mode from Google did not work – but now it does.

Now, you can make your AI bot sound like you want.

Is ChatGPT’s search engine the biggest threat Google has ever faced? Or… is it just overhyped? As small business owners, staying ahead of search trends is crucial. I’ve had a lot of…

Meta continues to integrate AI characters into its apps.

Web search on Claude is now available for paid U.S. users in a “feature preview.”

Web search on Claude is now available for paid U.S. users in a “feature preview.”

Discover how Google’s new AI mode impacts search results, citations, and visibility –plus key insights for SEO and marketing professionals.

Facebook and IG users in Europe will now be able to try out Meta’s AI chatbot.

Fabrice Canel confirmed that Microsoft does use schema markup to help its LLMs learn and understand.

AI generated art cannot be attributed to a human author.

Homepages have long been considered the most crucial page. However, when it comes to AI Overviews, only 0.5% of citations link to homepages.

Google said it is expanding its AI Overviews and Knowledge Panels to offer more medical and health related answers. Plus, those are being expanded in more counties and languages. Also, Google launched…