AI and Machine Learning in SEO

Go beyond static SEO metrics. Integrate dynamic, user-centric KPIs to gain meaningful insights into evolving user behaviors and search trends.

Meta’s ad revenue surged to $38.7 billion in the last quarter of 2024, contributing to a total revenue of $40.1 billion.

SGE is not going away. SGE in Assistant will one day be the way people get their information and communicate with their technology. Google’s mission has always been to organize the world’s information…

Looking to fine-tune your PPC approach and maximize results? Unlock the potential of your Google Ads campaigns with these actionable steps.

We all have been seeing Google Search become more and more e-commerce and shopping-heavy. Well now we are seeing Google testing a specialized menu just for shopping features in the search results.

Monitor and improve your organic traffic with Google Analytics 4. Learn key dimensions and metrics to assess your organic search performance.

Which side of the backlink debate are you on? Consider these seven reasons to keep charging forward with link acquisition.

Google seems to be testing a new option under the Google Ads “bulk actions” named “solutions.” Solutions gives you account summaries, ad performance and account anomaly detection options.

Bing seems to be testing displaying ads on the left side bar of the Bing Search results. Previously, Bing had organic free listing details on that left side bar but now it…

Google is in the process of reworking its popular SEO starter guide, which it initially released in 2010. The starter guide is about 8,500 words right now, but it will be less…

DX1, a division of Dominion Enterprises, is hiring a Marketing Specialist to join our Norfolk, VA based team. This can be an in-office position or a fully remote position, but all applicants…

Ranking in organic products grids is the new hot topic in eCommerce SEO. Within this guide, you’ll learn the influential factors on ranking.

We are seeking a knowledgeable and proactive SEO professional to join our team as a Local SEO Manager for Marketing Six (M6). The successful candidate will be responsible for managing multiple organic…

Some vertical search features may show up less in Europe, such as Google Flights.

We’re expanding our team and are looking for a remote outreach specialist to help us with our link building efforts. Service Provider Pro is a client portal software for productized agencies. We…

Despite complaints that support is at an all-time low, Google is planning to lay off 1,000 employees from its advertising sales team.

It seems more like a game of Whac-A-Mole, where the results get better, than worse, and then better as Google releases updates.

Advertisers and agencies seem beyond frustrated by the lack of support from the Google Ads support team. Nicola Agius covered it incredibly well, she said, “Google Ads customer service has plummeted to…

The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency.

Google Ads is either beta testing or slowly releasing a feature to let you add three campaign-level headlines and two campaign-level descriptions. You can also schedule the headlines and descriptions to run…

Google has this timeline view for some knowledge panels in the mobile search interface. It seems related to the notable moments card we saw years ago, but this is in a timeline…

Google has updated its mobile Chrome following feed feature not just to show content from publications you follow but now also for topics you follow. So now you are getting a more…

Glenn Gabe explains how to use the data-nosnippet attribute to block specific text from being used to craft a search snippet in Google’s search results.

Conversion Rate Optimization doesn’t happen in a vacuum. All the different marketing initiatives that we do impact each other. Knowing a little bit about CRO will help you and will go a…

Uncover powerful SEO insights from what Google says about your site and competitors and use them to boost E-E-A-T signals on and off-page.

Softr is an easy-to-use no-code platform to build custom software powered by your data (Airtable and Google Sheets). If you’re interested in being on the cutting edge of technology and advancing your…

Google seems to have rolled out the refine this search filter button that overlays a number of search filters. This seems to be the mobile version of what we saw on desktop…