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AI and Machine Learning in SEO

Explores the impact of AI and machine learning on SEO and digital marketing.

Meta Reports That its Llama Language Model Has Been Downloaded a Billion Times

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/18/25

Meta’s Llama model is now powering a range of AI projects.

Google Testing Various AI Search Options Beyond AI Mode

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/18/25

Google Search seems to have accidentally leaked its various AI Search options and features, that go beyond just AI Mode, which it recently launched. 47 different AI Search options are shown including…

Building AI Driven Workflows – Eoin Hinchy (CEO, Tines)

Source: Software Snack Bites

By: Shomik Ghosh

03/18/25

Watch now | For those who are interested in how AI is impacting workflows of teams across industries, this is the episode for you.

xAI Acquires Text-to-Video AI Project Hotshot

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/17/25

X users will soon be able to generate AI videos in-stream.

AI and online reputation: How to stay in control

Source: Search Engine Land

By: Anthony Will

03/17/25

Bad reviews? Negative press? AI is rewriting the rules of reputation management. Make sure your brand is keeping up.

Instagram Experiments with AI-Generated Comments on Posts

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/16/25

More AI innovation from Meta.

AI Harms Need to be Factored into Evolving Regulatory Approaches

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/16/25

The push to develop AI models faster risks causing more social harm.

4 Essential Strategies for Navigating SEO in the AI Search Era

Source: BrightEdge blogs

By: Lem Park

03/14/25

We’re barely into 2025, and the transformation of search through AI is already reshaping how users discover and consume content. At BrightEdge, we’re closely monitoring these developments to help marketers not just…

AI mode ranks sites differently than traditional Search. It uses a “query fan-out” technique. – Marie Haynes

Source: SEO Blog by Marie Haynes Consulting

By: Marie Haynes

03/13/25

Google’s AI Mode, powered by Gemini 2.0 appears to be quite good. We need to pay attention to how it ranks and recommends websites.

SMB websites see rising traffic from ChatGPT and other AI engines

Source: Search Engine Land

By: William Kammer

03/13/25

ChatGPT leads AI referral traffic across industries, but Perplexity and Gemini are gaining traction in ecommerce and health.

Meta Faces Another Lawsuit for Using Copyright-Protected Works to Train its AI Models

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/12/25

The company reportedly pushed ahead with its LLM development despite knowing it was breaking copyright law.

Snapchat Launches Custom Video AI Lenses

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/12/25

A new, AI-powered version of Snap’s Lenses.

Meta’s Testing its Own AI Chips to Expand its Processing Capacity

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/11/25

The project could give Meta a significant advantage in AI development. 

AI search engines often make up citations and answers: Study

Source: Search Engine Land

By: Danny Goodwin

03/11/25

I read the news today, oh boy. AI search engines give wrong answers 60% of the time and often cite fabricated or broken URLs.

Report Finds AI Tools Are Not Good at Citing Accurate Sources

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/11/25

AI tools can help in your research and development efforts but they are not an answer in themselves.

AI Search Engines Are Confidently Wrong Too Often

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/11/25

A new study from Columbia Journalism Review showed that AI search engines and chatbots, such as OpenAI’s ChatGPT Search, Perplexity, Deepseek Search, Microsoft Copilot, Grok and Google’s Gemini, are just wrong, way…

Leveraging generative AI in ad scripts for Google Ads optimization

Source: Search Engine Land

By: Frederick Vallaeys

03/10/25

Stop writing scripts from scratch. Use GPT to modify, optimize, and expand your Google Ads automation effortlessly.

Google Search Get Tailored Recommendations Quiz

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/10/25

Google Search is testing a feature to quiz you on the product you are looking for and then to give you more tailored recommendations for product suggestions. This box is titled “get…

AI Agents Are Set to Streamline Many Manual Tasks

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/09/25

AI agents are the next wave set to sweep across the business landscape.

Pinterest Begins Labeling Generative AI Content in Pins

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/09/25

The new tags will help to highlight AI generated content in-stream.

Meta to Face Legal Scrutiny Over the Use of Copyright Protected Works to Train AI Models

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/09/25

The company will have to face trial over the alleged use of pirated works in its AI dataset.

OpenAI and structured outputs from OCaml

Source: Ahrefs - Medium

By: Louis Roché

03/07/25

with magic, without (touching) JSON

How to use OpenAI’s Deep Research for smarter SEO strategies

Source: Search Engine Land

By: Carolyn Shelby

03/06/25

ChatGPT is great, but Deep Research is next-level for SEO. Discover how it delivers real-time insights, citations, and competitive advantages.

Google AI Mode Is Live In Labs – How To Access It

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/06/25

Google has officially announced Google AI Mode, after hearing rumors about it for months and then seeing leaked screenshots of it a few weeks ago. Google said AI mode gives you more…

Google AI Overviews Now Powered By Gemini 2.0

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

03/06/25

In December, Google told us they are testing powering AI Overviews using Gemini 2.0. We think we even saw Google testing this in the wild with deeper AI Overviews with tons of…

Google Launches AI Mode for Multi-Step Searches

Source: Search Engine Optimization (SEO) Trends, Techniques & Marketing

By: Kendra Barnett

03/05/25

AI Mode is a Gemini 2.0-powered Google Search feature designed to provide more thorough, multi-part responses to complex queries.

Google Launches AI Mode for Multi-Step Searches

Source: Search Engine Optimization (SEO) Trends, Techniques & Marketing

By: Kendra Barnett

03/05/25

AI Mode is a Gemini 2.0-powered Google Search feature designed to provide more thorough, multi-part responses to complex queries.

Google begins testing AI Mode while rolling out Gemini 2.0 AI Overviews

Source: Search Engine Land

By: Barry Schwartz

03/05/25

Plus, AI Overviews are now available to more searchers, including teenagers.

Google Expands Access to AI Search, Launches Advanced AI Queries

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/05/25

Google’s looking to fend off rising competition in search. 

Google Expands AI Shopping Elements

Source: Social Media Today - Latest News

By: Andrew Hutchinson

03/05/25

Google’s adding more AI elements to its shopping options.

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