AI and Machine Learning in SEO

New data from LinkedIn on the business benefits of AI adoption.

Google seems to have added a new section to music knowledge panels named “Behind the music.” It seems that this is generated using Google’s Gemini AI and gives you a bit of…

A look at how AI usage is changing as we become more attuned to the latest tools.

YouTube’s AI Overviews test could reshape how users find videos. Will it boost discovery or cut into views for creators and brands?

A new AI-based test from YouTube.

ChatGPT search can now rewrite your prompts based on the memories you have saved and insights from your past chat history.

Expanded age checking from Meta, as it looks to advanced its AI age verification process.

Google’s Elizabeth Reid says AI Overviews drive ‘higher-quality clicks’ as many publishers watch organic traffic decline.

Another update for X’s AI chatbot.

Google says AI Overviews increase clicks. Cold, hard logic disagrees, and so does our research.

While you can access Google AI Mode directly at google.com/aimode, there is currently no way to go direclty to something like google.com/aimode?q=QUERYGOESHERE. But that might come, said Robby Stein, VP, Product at…

Meta’s metaverse plans are still on track, despite it tempering references to the project. 

A new advance for X’s generative AI tools.

Brandlight analyzes and improves how brands appear in platforms like ChatGPT and Perplexity.

Brandlight analyzes and improves how brands appear in platforms like ChatGPT and Perplexity.

AI platforms are rewriting SEO economics – slashing costs, automating expertise, and forcing agencies to evolve fast or face extinction.

A social network would give OpenAI access to a steady data stream to fuel its projects.

Advanced AI video generation from Google.

Behind the scenes of SEO’s next evolution – where agents navigate filters, product feeds, and even send Slack alerts.

Google is testing a new shortcut location for AI Mode in the Google App on Android. Google is placing the shortcut button directly in the search bar.

Google’s Agent2Agent protocol will radically change how the web works. This isn’t some obscure possibility that may happen in the future. It’s here now! 

In the age of AI-driven search, originality is not the boon we think it is. It might even be a liability… or, at best, a long game with no guarantees.

Meta’s been battling EU regulations to enable expanded AI training.

Traditional metrics aren’t enough in AI-driven search. Measure brand presence through mentions, citations, share of voice and more.

I want to highlight here the top AI and “state and future of search” insights, answers and tips provided by Google in the Search Central Live Event in Madrid.

Master strategies to keep your content visible, relevant, and engaging in today’s evolving AI search landscape.

OpenAI’s CPO, Kevin Weil, on the new must-have PM skill, vibe coding, moats, and more

DAM + generative AI = A new paradigm for creatives and martech leaders.

YouTube’s announced its support for the NO FAKES Act.

Learn how AI bots find, index, and use your content – and what steps to take to stay visible across generative platforms.

We are all navigating a constantly changing search and AI landscape. As the ground shifts beneath our feet, marketers have never had a more critical time to evolve and stay ahead. Today,…

Analyzing patterns from 60+ AI agent companies

Google has been using AI to write parts of the knowledge panels for some time now. But now it seems, when Google does that, it will show references and link cards, like…

From ChatGPT to Google’s AI Overviews, generative search is already impacting how people find and engage with content online.

Now you can use AI to generate audio tracks for your videos in-stream.

Safeguard your SEO with AI-powered workflows that scale authority, build trust, and drive cross-channel visibility.

Google announced that AI Mode now lets you search by uploading a photo or image from your device. Before the new AI Mode only allowed you to search with text, but now,…

Pretty much every data provider that tracks AI Overviews in Google Search are showing that Google is showing AI Overviews more often today than they were a month ago. I am sure…

Google’s incorporating AI into more elements.

Google added multimodal capabilities to AI Mode, and expanded access beyond Google One AI Premium subscribers.

The next advance for Meta’s AI push.

An Apple document reveals how AI digital assistant responses are rated for harmfulness, truthfulness, satisfaction, and more.

What’s the overlap between AI Search vs traditional search results optimization? I’ve created a comparison going through search behavior, areas of optimization and KPIs To track and Goals to achieve. I’ll be…

Generative AI is changing search. Goodbye blue links, hello AI answers. Learn what this shift means for the future of SEO and traffic.

Discover how AI-powered search is reshaping SEO and what your brand needs to do to thrive.

A full listing of Meta’s contributions, especially on AI development. 

In late February, Microsoft began quietly testing its new AI Search interface and engine probably named Bing Copilot Search or maybe just Copilot Search. Well, now it seems to be more rolled…

It appears that Google is letting Reddit’s AI translated pages rank too well within its search results. This is in addition to Google letting Reddit get a lot of other search visibility,…

Discover how deep research and agentic AI models are transforming search and the way users find information.

Find out what llms.txt is, how it works, how to think about it, whether LLMs and brands are buying in, and why you should pay attention.