The future is AI-driven, trust-centric dialogue between brands and consumers.
AI and Machine Learning in SEO
Explores the impact of AI and machine learning on SEO and digital marketing.
Brand Knowledge Will Level Up Generative AI Search Marketing
Start preparing now for the changes to conversational chatbots that will transform SEM.
Brand Knowledge Will Level Up Generative AI Search Marketing
Start preparing now for the changes to conversational chatbots that will transform SEM.
Generative AI and intellectual property — Benedict Evans
Source: Essays — Benedict Evans
If you put all the world’s knowledge into an AI model and use it to make something new, who owns that and who gets paid? This is a completely new problem that…
AI and the automation of work — Benedict Evans
Source: Essays — Benedict Evans
ChatGPT and generative AI will change how we work, but how different is this to all the other waves of automation of the last 200 years? What does it mean for employment?…
ChatGPT and the Imagenet moment — Benedict Evans
Source: Essays — Benedict Evans
The wave of enthusiasm around generative networks feels like another Imagenet moment – a step change in what ‘AI’ can do that could generalise far beyond the cool demos. What can it…
Mainframes, ML and digital transformation — Benedict Evans
Source: Essays — Benedict Evans
‘Digital transformation’ sounds like a parody of meaningless tech marketing, but actually captures some pretty interesting and important shifts in big company tech. It’s not as exciting as crypto or AR, and…