AI and Machine Learning in SEO

Google posted a public service announcement saying you should disallow Googlebot from crawling your action URLs. Gary Illyes from Google posted on LinkedIn, “You should really disallow crawling of your action URLs….

Now that Google is encouraging publishers to use proper lastmod dates in their sitemap files, what happens if your lastmod date is incorrect and shows the wrong date. Gary Illyes from Google…

Uri Levine, Waze co-founder, shares entrepreneurial wisdom on problem-solving, navigating startups, and storytelling for fundraising.

Google’s Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns.

For years Google denied using clicks on organic lsitings in it ranking algorithm. Recent revelations show otherwise.

Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws.

Many are noticing huge declines in the number of links reported in the link report within the Google tool.

Discover any company’s search traffic, paid traffic, top pages, best keywords, you name it.

Learn how a personality strength assessment tool can help you identify team members’ strengths and drive greater success.

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the…

Google has updated the Google Analytics real-time reports to show real-time data in the last five minutes. Previously, Google only showed users in the last 30 minutes but now Google is showing…

Previously, GA4 only showed this metric over the past 30 minutes.

Jordan Digital Marketing, a 2023 Google Premier Partner Workplace Excellence award finalist, is a remote-first, remote-always digital marketing agency. We focus on paid media, SEO, and content marketing to deliver best-in-class results…

Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.

Based in either the London or Peterborough office (flexible working possible) you will work closely with the Head of Audience Development to help implement SEO editorial processes and deliver growth in organic…

Google and Bing are recommending that those on WordPress to upgrade to version 6.5 because 6.5 now supports lastmod dates in the sitemap files natively. In fact, Fabrice Canel from Bing says…

ChatGPT can now search the web to find current information, recent events or detailed answers that aren’t in its training data.

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Discover how to optimize your e-commerce website’s sitemap with Stevy’s six steps in this edition of Whiteboard Friday.

Google said these new crawlers are to “better support crawling of binary data that may be used for research and development.”

Six months ago, I covered the famous (non) “buckle up” comments about the changes coming to Google Search over the next several months. Well, Andy Simpson posted a recording of Danny Sullivan,…

About 45 minutes before OpenAI’s announcement of GPT-4o, Google posted on X a demo of new Gemini capabilities where you show Google Gemini something on your camera via a live video feed…

Search ad benchmark report finds advertisers are paying more for leads and clicks, while Google continues to report record profits.

From prioritizing user experience to focusing on real marketing, dive into unpopular opinions on the evolving world of SEO.

Ensure your hard work reaches your target audience, drives engagement and generates leads with these content distribution tactics.

Mikhail Parakhin, the former head of Bing Search and Microsoft Advertising at Microsoft, confirmed he is no longer working on the Copilot project. He stepped down as the head of Bing Search…

Learn how Google is rapidly building its Knowledge Vault and why establishing a strong, E-E-A-T-backed presence is crucial for SEO success.

Google’s John Mueller responded to some questions around why sites hurt by the September 2023 Google helpful content update have not recovered with March 2024 Google core update. He said on X…

Active keywords with no impressions in the past 13 months will be paused. If you re-enable them, they could be paused again after 3 months.

Microsoft Copilot now offers AI-powered conversational support, creative asset recommendations and content generation capabilities.

The first core update of 2024 finished rolling out on April 19 – this was a pretty big one but it overlapped with other big changes leading to a 45% reduction in…

Google’s John Mueller said the link best practices SEO documentation on its website are still “good guidelines” for both SEO and overall “accessibility & UX reasons.” The guidelines are only about 14…

The findings illustrate the importance of long-term consistency and managing search volume to maintain strong customer sentiment.

Google’s cyclical process of giving us capabilities only to later remove them, seems to be a core part of its strategy.

Regaining Trust: Lessons Learned From Losing a Local SEO Client

You’ll be the driving force behind all things SEO, making sure the technical content we’re creating not only educates and engages our audience but also significantly boosts our SEO efforts. Your role…

Fabrice Canel from Microsoft announced that BingBot now fully supports Brotli compression and will soon be testing zstd Zstandard compression, a lossless data compression, for its crawler.

Google sent out emails a couple of days ago to businesses asking them to register their Automated External Defibrillator (AED) with Google Business Profiles. Google said, “you could save lives” if you…

Dive into the impact of the Google-Reddit content licensing deal on brand perception and engagement, plus tips for managing reputation risks.

Google has updated the Suggest an edit feature within Google Maps business listings. Google said the new flow is “easier” and should help make updates to the Google Maps data.

Sundar Pichai believes Google can provide AI-generated answers while also helping users navigate to websites for information.

Google is testing replacing the “call” button in the Google Ads, including Local Service Ads, with a “get phone number” button. This is a much longer phrase to use, but it is…

With Perplexity referrals growing 40% month-over-month, new research looks at how SGE and Perplexity differ.

Tips to optimize user experience, increase trial-to-paid conversions and maximize customer lifetime value.

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