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AI and Machine Learning in SEO

Explores the impact of AI and machine learning on SEO and digital marketing.

Bing Adds Prompt Injection To Bing Webmaster Guidelines

Source: SparkToro

By: Rand Fishkin

10/21/24

Bing added a new guideline to its Bing Webmaster Guidelines named Prompt Injection. A prompt injection is a type of cyberattack against large language models (LLMs). Hackers disguise malicious inputs as legitimate…

Daily Search Forum Recap: June 28, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/21/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google’s June 2024 spam update…

Google Perspectives Now Show Instagram Posts

Source: Search Engine Land

By: Julia McCoy

10/14/24

Google is now showing Instagram posts within its Perspectives feature in the Google Search results. This started a week ago or so, and I received a number of posts about this since.

Google Business Profiles With AI Overviews Descriptions

Source: Search Engine Land

By: Barry Schwartz

10/14/24

Google is now using AI Overviews to write descriptions for the local panels shown in Google Search on Google Business Profiles. This is weird because Google Business Profiles lets you use AI…

Amazon Ads in 2024: Maximizing Sponsored Brands campaigns

Source: Search Engine Land

By: Anu Adegbola

10/11/24

Learn about Amazon’s latest advertising features and expert strategies to boost your brand visibility and drive sales on the platform.

4 pillars of an effective enterprise AI strategy

Source: Lenny's Newsletter

10/10/24

Learn how to build a strong AI roadmap by assessing your organization’s AI readiness and focusing on these key elements.

Social search and the future of brand engagement

Source: Search Engine Land

By: Danny Goodwin

10/09/24

See why Gen Z and millennials prefer social platforms for search and how to build stronger connections with your target audience.

How to win Black Friday and Cyber Monday in 2024

Source: Search Engine Land

By: Ben Wood

10/09/24

Explore tactics to ensure the best performance for your Black Friday and Cyber Monday campaigns.

Daily Search Forum Recap: June 14, 2024

Source: Search Engine Land

By: Barry Schwartz

10/08/24

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google experiments sometimes cause problems…

Google Tells Us To Disallow Crawling Of Action URLs

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/07/24

Google posted a public service announcement saying you should disallow Googlebot from crawling your action URLs. Gary Illyes from Google posted on LinkedIn, “You should really disallow crawling of your action URLs….

Google Either Trusts Or Doesn’t Trust Your Sitemap’s Lastmod Date

Source: Search Engine Land

By: Barry Schwartz

10/03/24

Now that Google is encouraging publishers to use proper lastmod dates in their sitemap files, what happens if your lastmod date is incorrect and shows the wrong date. Gary Illyes from Google…

Lessons from a two-time unicorn builder, 50-time startup advisor, and 20-time company board member | Uri Levine (co-founder of Waze)

Source: Search Engine Land

By: Danny Goodwin

10/02/24

Uri Levine, Waze co-founder, shares entrepreneurial wisdom on problem-solving, navigating startups, and storytelling for fundraising.

Daily Search Forum Recap: June 7, 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

10/02/24

Here is a recap of what happened in the search forums today…

Google Ads launches Brand Recommendations powered by AI

Source: Search Engine Land

By: Barry Schwartz

10/01/24

Google’s Brand Recommendations, new AI-powered customized suggestions to help advertisers optimize awareness and consideration campaigns.

Yes, Clicks and Engagement Impact SEO

Source: moz (en-US)

09/27/24

For years Google denied using clicks on organic lsitings in it ranking algorithm. Recent revelations show otherwise.

Google to honor new privacy laws and user opt-outs

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/26/24

Google is enabling Restricted Data Processing and honoring user opt-outs via Global Privacy Controls signals in light of new state laws.

Google Search Console link report may be broken today

Source: BrightEdge blogs

By: Albert Gouyet

09/25/24

Many are noticing huge declines in the number of links reported in the link report within the Google tool.

15 Unique Ways to Check Competitor Website Traffic

Source: SEO - Practical Ecommerce

By: PEC Staff

09/24/24

Discover any company’s search traffic, paid traffic, top pages, best keywords, you name it.

Search Central Live 2024 is coming back to the APAC region  |  Google Search Central Blog  |  Google for Developers

Source: General SEO - SEO Blog by Ahrefs

By: Si Quan Ong

09/23/24

How to build a better remote team at your digital marketing agency

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/23/24

Learn how a personality strength assessment tool can help you identify team members’ strengths and drive greater success.

SEO Associate ~ Xometry ~ Remote (US)

Source: Search Engine Land

By: Christina Adame

09/19/24

Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the…

Google Analytics 4 Real-Time Reports Adds Users In Last 5 Minutes

Source: Lenny's Newsletter

09/19/24

Google has updated the Google Analytics real-time reports to show real-time data in the last five minutes. Previously, Google only showed users in the last 30 minutes but now Google is showing…

Google Analytics GA4 shows real-time users in the last 5 minutes

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/19/24

Previously, GA4 only showed this metric over the past 30 minutes.

SEO Manager ~ Jordan Digital Marketing ~ $75-$95k ~ Remote (US)

Source: Search Engine Land

By: Kevin Rowe

09/18/24

Jordan Digital Marketing, a 2023 Google Premier Partner Workplace Excellence award finalist, is a remote-first, remote-always digital marketing agency. We focus on paid media, SEO, and content marketing to deliver best-in-class results…

Advertisers react to ‘underwhelming’ Google Marketing Live 2024

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/18/24

Here are some of the reactions from PPC experts following the many updates announced at Google Marketing Live 2024.

SEO Content Strategist ~ Bauer Media Group UK ~ Hybrid London (UK)

Source: Search Engine Land

By: Sara Taher

09/17/24

Based in either the London or Peterborough office (flexible working possible) you will work closely with the Head of Audience Development to help implement SEO editorial processes and deliver growth in organic…

Google & Bing Recommend Upgrading To WordPress 6.5 To Gain Lastmod Sitemap Support

Source: Search Engine Land

By: Adam Tanguay

09/17/24

Google and Bing are recommending that those on WordPress to upgrade to version 6.5 because 6.5 now supports lastmod dates in the sitemap files natively. In fact, Fabrice Canel from Bing says…

Has ChatGPT launched its Search product in stealth?

Source: Search Engine Roundtable

By: barry@rustybrick.com (Barry Schwartz)

09/16/24

ChatGPT can now search the web to find current information, recent events or detailed answers that aren’t in its training data.

🧠 Community Wisdom: Favorite prioritization frameworks, companies rescinding offers, fiction book recommendations, ideas for celebrating employee anniversaries, getting into fintech, and more

Source: Search Engine Land

By: Steve Liu

09/13/24

Community Wisdom 183

How to Optimize E-commerce Sitemaps with 1M+ Pages — Whiteboard Friday

Source: Search Engine Land

By: Edna Chavira

09/12/24

Discover how to optimize your e-commerce website’s sitemap with Stevy’s six steps in this edition of Whiteboard Friday.

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